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Social Media for Public Engagement

Social Media for Public Engagement. Luke Walker TakingITGlobal.org. Consider your situation…. Purpose: What are you trying to achieve? Audience: Who are you targeting and what are they using? Access: What are the limitations in terms of hardware, software, and bandwidth?

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Social Media for Public Engagement

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  1. Social Media for Public Engagement Luke Walker TakingITGlobal.org

  2. Consider your situation… • Purpose: What are you trying to achieve? • Audience: Who are you targeting and what are they using? • Access: What are the limitations in terms of hardware, software, and bandwidth? • Norms & best practices: Who has tried this before and what can you learn? • Ownership: How much deeply can you/do you want to rely on external platforms (for audience or functionality) vs. your own (for sustainability)

  3. Synchronous Tools • IM • Text-based (mostly) chat between known contacts, video • Skype/telephony • Cheap calling, conference calls, video • Webconferencing • Training, showcasing, presenting

  4. Synchronous Tools (links) • IM - the big two: • Americans use AIM (AOL): http://www.aim.com • The big one elsewhere: MSN/Windows Messenger (Microsoft): http://get.live.com/messenger/overview • Growing fast - Google Talk: http://www.google.com/talk • Skype: http://www.skype.com • Web Conferencing: • http://www.elluminate.com • http://www.adobe.com/products/acrobatconnectpro/ • Open source option (?)

  5. Tagging • Folksonomies: User-defined, social categorization of web content • Tags can help organize and agglomerate content about YOU • Links: • http://del.icio.us • Search for nptech (techsoup.org)

  6. Blogs • Reverse chronological • Often informal • Online diaries/journals or op-ed columns • “Blogosphere”

  7. Blog (links) • http://www.google.ca/blogsearch • http://www.technorati.com/ • http://www.blogger.com • http://www.livejournal.com • http://www.wordpress.com / .org • http://www.moveabletype.com

  8. Wikis • Internal communications • Reporting • Knowledge transfer/archive • External communications • Audience participation • Rapid deployment

  9. Wikis (links) • http://www.wikipedia.org • http://www.mediawiki.org • http://www.wikispaces.com • http://www.socialtext.net

  10. Media Sharing • Organized by tags • Social networking element • User rating/favouriting/”interestingness” common • Different sites have different acceptable use/IP policies - read them! They affect who controls yours content

  11. Media Sharing (links) • http://www.flickr.com • http://www.youtube.com • http://www.teachertube.com

  12. Social Networking • Focus on creation/maintenance of identity & relationships • Most allow for the creation of groups, identification of causes, give special status to NGOs and political orgs

  13. Social Networking (links) • http://www.facebook.com • http://www.myspace.com • http://www.orkut.com • http://www.meetup.org • Event planning • http://www.takingitglobal.org • Social network for social good • http://www.tiged.org - platform for schools

  14. Virtual Worlds What: • 3D environments • May be games (but not necessarily) • Users have avatars/in-world identities Examples: • Second Life - Non-Profits in Second Life • Second Life: http://secondlife.com/ • Teen SL: http://teen.secondlife.com/

  15. Virtual Worlds (links) • Non-Profit Commons: • http://www.nonprofitcommons.org • http://npsl.wikispaces.com/ • Global Kids • http://www.holymeatballs.org

  16. Issues to consider • Platform: You don’t own it • Community: You need to know the norms • Viral spread: You don’t control it • Longevity: You can’t predict fads

  17. Platform: Ours, not Yours • Commercial sites are commercial • Your information IS being used for their purposes (read the terms of service) • As featured/functionality are added or changed, functions you depend on may disappear • Support may be difficult or impossible, particularly with free/ad-supported services

  18. On Online Communities… • Understanding how to use a tool isn’t enough; you need to know how other people use it • Violating norms, language standards, etc can deligitimize your presence very quickly—experienced users can sniff out “newbies” very quickly

  19. Viral Spread: Seed It; Watch It • Most social media/Web2.0 sites promote content based on popularity • Popular content spreads • You can drive up your contents’ popularity using your networks/contacts/friends (get the ball rolling) • Controlling your brand/content/image becomes increasingly difficult the further it spreads

  20. Longevity: Have a backup plan • Online services appear and disappear everyday, because of: • Ownership changes • Shifts in trends/popularity/user demand • Advertising dollars disappearing/$$ losses • Facebook/MySpace are not the first socal networks, and won’t be the last • Use these tools to support your presence online, not as your sole presence (when possible)

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