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New Models for Leveraging Social Media for Consumer Engagement

Healthcare Unbound Conference 2010, July 19 th , 4:15 pm- 5: 30pm. Moderated by Sherri Dorfman, Consumer eHealth Engagement Specialist, CEO Stepping Stone Partners Panelists: Paul Puopolo, Director, Consumer Innovation, Humana Eric Zimmerman, Chief Marketing Officer, RedBrick Health

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New Models for Leveraging Social Media for Consumer Engagement

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  1. Healthcare Unbound Conference 2010, July 19th , 4:15 pm- 5: 30pm • Moderated by Sherri Dorfman, Consumer eHealth Engagement Specialist, CEO Stepping Stone Partners • Panelists: • Paul Puopolo, Director, Consumer Innovation, Humana • Eric Zimmerman, Chief Marketing Officer, RedBrick Health • Rick LeMoine, MD, FACP, Chief Medical Information Officer, • Sharp HealthCare • Paul To, CEO & Founder, Emota.net • Kendra Markle, Stanford Persuasive Technology Lab, AlterActions.org New Models for Leveraging Social Mediafor Consumer Engagement

  2. New Models for Leveraging Social Media • For Consumer Engagement • Consumer Co-creation & Collaboration • Public vs Private Consumer Communities • Personalized Care Communities • Social Gaming & Competitions • Intrinsic Motivation & Rewards Blog www.ConsumerEHealthEngagement.com

  3. Panel: New Models for Leveraging Social Media for Consumer Engagement Introducing the Walton Family Grandmother Ginny Daughter Debbie Son Steve MySocialHealth.Org Stanford Tech Lab Emota.Net Red Brick Health Sharp Healthcare

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