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FASHION INDUSTRY

FASHION INDUSTRY. Past, Present, and Future. History of Fashion. 1600’s – Demand for clothing from Europe; recommended that newcomers bring own clothing; used to label adulterers; wigs are banned

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FASHION INDUSTRY

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  1. FASHION INDUSTRY Past, Present, and Future

  2. History of Fashion • 1600’s – Demand for clothing from Europe; recommended that newcomers bring own clothing; used to label adulterers; wigs are banned • 1700’s – High-wasted Empire dress introduced; women communicate styling information through the use of fashion plates

  3. 1800’s Fashion • 1830 – France is declared the center of fashion by Godey’s Lady’s Book;Button fly pants are forbidden by the Mormons; rubber is introduced for elastic fabrics and corsets • 1840 - Petticoats change style; synthetic materials arise • 1850 – Synthetics are used as alternate fabric; department stores are opening in USA; bloomers raise controversy; hoop skirts instead of petticoats; synthetic dye invented

  4. 1800’s continued • 1863 – first bra invented • 1870 – Paper patterns available • 1885 – Bloomingdale’s mail-order catalog • 1886 – Sears Roebuck mail-order; Levi Strauss designs logo • 1890 – Levi 501 Jeans; Rayon is invented by Rene de Reaumur

  5. 1900’s Fashion • 1919 – Navy comes up with the “T-shirt” • 1932 – The T-shirt is introduced to the public • 1939 – Glamour magazine is in print • 1940 – Board shorts are born • 1943 – Zoot Suit riots / banned • 1944 – Pedal pushers created • 1993 – Grunge style is introduced

  6. 21st Century Fashion • 2001 - Bilateral treaty signed with Vietnam • 2007 - Saggy/baggy pants and public display of undergarments are outlawed in several small towns in USA • 2007 - Lingerie industry increases to $13 billion a year • 2007 - Vogue reaches 1.28 million in circulation www.shmoop.com/history-american-fashion/timeline.html

  7. Top 10 Fashion Cities • London, England • New York, USA • Barcelona, Spain • Paris, France • Madrid, Spain • Rome, Italy • Sao Paulo, Brazil • Milan, Italy • Los Angeles, USA • Berlin, Germany http://always10list.com/2012/06/10-of-the-worlds-most-popular-fashion-designer/

  8. Top Fashion Designers of 2012 • Calvin Klein, American • Donatella Versace, Italian • Giorgio Armani, Italian • Valentino Garavani, Italian • Gabrielle “Coco” Chanel, French • Ralph Lauren, American • Kate Spade, American • Marc Jacobs, American • Tom Ford, American • Betsey Johnson, American http://wwwtheatlanticcities.com/jobs-and-economy/2012/09/worlds-leading-cities-fashion/3182/

  9. Fashion Cycle Peak Rise (increase in sales) Decline Introduction Rejection Introductory phase Acceptance phase Rejection phase http://www.fashiondesignscope.com/?p=117

  10. Fashion Cycle Explanation • Introduction – new style is originated • Rise – manufactures adapt new style • Acceptance (peak) – adapted style is popularized / mass production • Decline – style declines in popularity • Rejection – style is abandoned

  11. What is a Fad? • A fashion that is taken up with great enthusiasm for a brief period of time; a craze. • Silly Bands • Parachute pants • Leg warmers • Stirrup pants • Large sweaters • Pegged pants

  12. What is Style? • The combination of distinctive features (lines or characteristics) that personifies a particular person, group, school, or era.

  13. What is considered Classic? • Adhering to established standards; first or highest quality.

  14. How important is Color? • A substance, such as a dye, pigment, or paint that imparts a hue. Adds visual intensity and variety.

  15. What is Texture? • A structure of interwoven fibers or other elements; the feel of a fabric or surface.

  16. What is so important about the Details? • A representation of such a part or portion; small-elaborated element of a work of art, craft or design

  17. Fashion for menThe “Must Haves”

  18. Jobs as a Fashion Designer • Assistant Designer • Associate Designer • Designer • Design Director • Technical Designer • CAD Designer • Production Manager • Textile Buyer • Fashion Forecaster

  19. Jobs in Merchandising and Retail • Assistant Merchandiser • Associate Merchandiser • VP of Merchandising/Design • Merchandise Manager • Visual Merchandiser/Display Director • Product Specialist • Personal Shopper/Wardrobe Consultant • Department Manager • Store Manager • Showroom Representative • Director of Customer Relations/Sales • Merchandiser • Manufacturing Executive

  20. Jobs in Fashion Public Relations • Fashion Show Producer • Fashion Director/Coordinator • Event Coordinator • Advertising Account Executive • Public Relations Specialist • Beauty Adviser • Stylist • Fashion Editor http://artbistro.monster.com/benefits/articles/11905-top-fashion-industry-job-descriptions-and-trends?page=5

  21. Marketing and Brand Management • Management Consultant • Marketing Executive • Brand Manager • Market Research Analyst • International Marketing Director • Entrepreneur • Internet Account Coordinator • E-Commerce Catalog Manager • Internet Marketing Coordinator

  22. Future Fashion Trends • Near Future • Cowgirl boots • Suits that can be worn separately • Fashion inspired by the Mediterranean • Far Future • Technology driven • Recycled clothing • Clothing to keep you safe http://www.allgirlstalk.com/get-a-sneak-peak-into-future-fashion-with-my-forecast-for-2013/ http://www.thecoolist.com/the-tech-of-fashion-10-ways-technology-drives-tomorrows-fashion/

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