1 / 32

Future-Proofing Your SEO: 2012 Edition

Future-Proofing Your SEO: 2012 Edition. Dr. Peter J. Meyers | User Effect. Chat with webinar attendees: http ://bit.ly/seomozchat. Technical problems or feedback: Please email team@seomoz.org. SEO should look like this…. …Not like this. Proactive SEO. I. Year in Review.

minya
Download Presentation

Future-Proofing Your SEO: 2012 Edition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Future-Proofing Your SEO: 2012 Edition Dr. Peter J. Meyers | User Effect Chat with webinar attendees:http://bit.ly/seomozchat Technical problems or feedback: Please email team@seomoz.org

  2. SEO should look like this…

  3. …Not like this. Proactive SEO

  4. I. Year in Review

  5. Jan/Feb – High Profile Penalties JC Penney hit for link farms (http://nyti.ms/fbisVa), Overstock for paid links

  6. Mmmm… • Rankings taste • like despair! SEO should look like this…

  7. Feb 23 – The Panda Update 02/23 – Panda 1.0 04/11 – Panda 2.0 05/09 – Panda 2.1 06/21 – Panda 2.2 07/23 – Panda 2.3 08/12 – Panda 2.4 09/28 – Panda 2.5 10/03 – Panda Flux 10/13 – Panda Flux 11/18 – Panda Flux Panda 1.0 impacted an estimated 12% of queries

  8. June 2 – Schema.org Schema.org launched cooperatively by Google, Bing and Yahoo

  9. June 21 – Google+ Launches Preceded by March 30th launch of +1 button

  10. Oct 28 – Query Encryption Impact on data seems to be increasing (http://mz.cm/v5NnoM)

  11. Nov 3 – Freshness Update Google claimed 35% of queries impacted!

  12. II. Proactive SEO

  13. “13,311 precision evaluations…” “…resulted in 516 changes”

  14. “Why Do They Outrank Me?” Maybe you’re asking the wrong question…

  15. “Why Do I Deserve to Rank?” You can’t control Google or your competitors.

  16. Links

  17. On-page Links Social Users Content

  18. Follow the money…

  19. III. Looking Ahead

  20. Consolidate Pages Product Options True Duplicates Duplicate Paths Geo Keywords Search Sorts Syndicated Content Search Pagination “Thin” Content More indexed pages is NOT always better.

  21. Consolidate Domains FindJunk.com BuyCheapJunk.com BuyJunkNow.com ILoveJunk.net MyCheapCrap.com TheBestJunk.com CheapJunk.org JunkityJunkJunk.co Google’s not that dumb.

  22. Create Unique Value What is your Search Value Proposition (SVP)?

  23. Buy Content, Not Links $1000 = 100 hours = 200 [crap] links *Lifetime traffic (published Feb 2009) *Traffic for 2011 only (no updates) My rule of thumb: 20 hours for a great piece of content.

  24. Diversify, Diversify, Diversify Diversify your link-building tactics, sources, and anchor text.

  25. The Reverse Sandbox Proactive SEO

  26. Build Your Social Authority Tweets, Likes and +1s will have PR (PersonRank).

  27. Mind Your Bouncing Bounce Rate “Dwell Time” Click-Through Rate Bing is already factoring in user signals (http://binged.it/rqsZEO).

  28. Speed It Up

  29. Long Live the 10-result SERP Local, Maps, Images, News, Thumbnails, Real-time, Site-links…

  30. Scheming With Schemas See what’s working in your niche (http://mz.cm/spjXiV).

  31. Q&A Time! @dr_pete www.seomoz.org/blog peter@usereffect.com

  32. www.seomoz.org/freetrial

More Related