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THE NATURE OF INFORMATION

THE NATURE OF INFORMATION. ITFM OUTCOME 1. DATA AND INFORMATION. DATA Raw facts and figures INFORMATION Data processed into a form to aid decision making. back to questions. QUANTITATIVE INFORMATION. Easily counted/measured Factual information Usually in the form of numbers, eg.

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THE NATURE OF INFORMATION

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  1. THE NATURE OF INFORMATION ITFM OUTCOME 1

  2. DATA AND INFORMATION • DATA • Raw facts and figures • INFORMATION • Data processed into a form to aid decision making back to questions

  3. QUANTITATIVE INFORMATION • Easily counted/measured • Factual information • Usually in the form of numbers, eg • Number of staff • Sales figures • Salary Costs • Holiday entitlements • Attendance records • Time sheets • Production rates • Sickness Rates (days absence) back to questions

  4. QUALITATIVE INFORMATION • Descriptive • Opinions/Attitudes/Judgements expressed,eg • Information on customer questionnaires rating the service as very good, good, poor, very poor • Meetings • Interviews • Body language • Atmosphere in work area back to questions

  5. INTERNAL INFORMATION • Gathered from organisation’s own internal records • To do with what is happening inside the organisation, eg • Minutes of Meetings • Personnel records • Internal databases • Spreadsheets • Customer files • Company handbooks • Financial records – sales, profits back to questions

  6. EXTERNAL INFORMATION • Obtained from outside organisation, egs • Magazine/newspaper articles • Supplier catalogues/price lists/leaflets • Government reports • Financial press • CD ROM • Trade journals back to questions

  7. PRIMARY INFORMATION • Gathered first hand for a specific purpose • New information collected by: • Opinion polls • Observation • Interviews • Questionnaires • Telephone surveys back to questions

  8. SECONDARY INFORMATION • Information which already exists • Gathered by someone else for one purpose but can also be used for another purpose, egs • Government statistics/reports • Internet Web sites • Trade journals • Teletext • Consumer surveys • Articles in magazines back to questions

  9. FEATURES OF GOOD INFORMATION • Good Information must be: • Accurate • Appropriate • Available • Up-to-date • Relevant • Cost effective • Sufficient • The basic requirement of information is that it must be meaningful and useful to the user. back to questions

  10. Revision Questions Try to answer the questions on the next few slides If you need help to answer them then click on the action button next to each question. To the questions

  11. Revision Question 1 What is meant by the terms ‘data’ and ‘information’? next question

  12. Revision Question 2 What is meant by ‘Quantitative Information’. Give examples. next question

  13. Revision Question 3 What is meant by ‘Qualitative Information’. Give examples of Qualitative Information. next question

  14. Revision Question 4 Information can come from Internal or External Sources. Describe Internal and External Information and give examples of each. next question

  15. Revision Question 5 What is ‘Primary Information’? Give examples of Primary Information. next question

  16. Revision Question 6 What is ‘Secondary Information’? Give examples of Secondary Information. next question

  17. Revision Question 7 What are the main features of Good Information? next question

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