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Web Site Redesign: Perspectives from the Field What do they want? Usability Testing

Web Site Redesign: Perspectives from the Field What do they want? Usability Testing. Robin Leech Head, Digital Initiatives LITA National Forum Cincinnati, OH October 16-19, 2008. Team composition. Usability Team 4 library faculty 1 staff Web Re-design Team 3 library faculty

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Web Site Redesign: Perspectives from the Field What do they want? Usability Testing

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  1. Web Site Redesign: Perspectives from the Field What do they want? Usability Testing Robin Leech Head, Digital Initiatives LITA National Forum Cincinnati, OH October 16-19, 2008

  2. Team composition • Usability Team • 4 library faculty • 1 staff • Web Re-design Team • 3 library faculty • 2 staff

  3. Charge to our Team • Begin conducting usability testing • Begin library home page redesign • Move library home page into university template

  4. Why should we test? • Learn how/why/where users become frustrated • “If you want a great site, you’ve got to test” (Steve Krug) • “Replaces opinion with user-centered data” (Beth Thomsett-Scott)

  5. Why Test? Library Strategic Goals • Goal Two: Library Services: continually refocus library services to meet the needs of our users • Objective 2.2: Develop a systematic and on-going assessment of library services through user surveys, meetings with representative student and faculty groups, and analysis of use statistics. • Objective 2.4: Expand and improve Public Services to maximize use of resources and facilities, resulting in streamlined research and retrieval processes for library users.

  6. IRB • Exploring the literature • Web log files • Exploring other sites • Staff surveys • Workshop attendance • Local workshop for library faculty/staff • Meetings, meetings, meetings

  7. Time Line

  8. Usability Testing: Tools Considered • Focus groups (students) • Survey (paper or verbal) • Heuristics (site analysis by experts) • Prototypes (paper mockups) • Usability walk-through • Server log analysis • Card sorting

  9. Tools Used by OSU • Library faculty/staff survey • Open card sorts • Focus groups • Recorded task tests

  10. Surveys • Survey Monkey – anonymous • 1 pre-survey • 1 post-survey

  11. Card Sorts • Advantages • Quick • Inexpensive • Very User Centered • Simple • Sets direction/focus

  12. Card Sorts • Disadvantages • Content focused • Shallow (not task driven) • Limited by users knowledge • Can be inconsistent • Analyzer bias

  13. Focus Groups • 2 undergrads, 2 grads, 1 faculty • Pizza & pop • 1 moderator, 1 note taker

  14. Focus Groups Advantages Stimulates discussion Hear different viewpoints Students eager to share opinion Relatively inexpensive Disadvantages Best to have a trained facilitator Group think Qualitative data hard to organize

  15. Task Testing • 11 undergrads • One-on-one task testing • 8 questions • Alternatives to Morae (TechSmith) • Camtasia • Jing • Your own video camera

  16. Task Testing • Time to learn software • Recruiting students • Consent forms • Time to review videos

  17. Student task directory Morae Student Screen Time line Student video

  18. Things to Keep in Mind Don’t take comments personally. You can’t please everyone. There’s no such thing as perfect. It’s always a work in progress.

  19. Considerations • Accessibility • Administrative (support) • Time … time … time • Timing of re-design • Budget • Getting Volunteers

  20. Thanks& Good Luck!

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