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Cortex vs. “Reptilian” Brain

Cortex vs. “Reptilian” Brain. Cortex (“new brain”): modulates/tempers impulsive reactions, “thinking cap,” last to evolve, differentiates humans “Reptilian brain”: emotions, immediate reactions, controls physiological functions, evolved earlier Video clip. from “The Brain: Universe Within”.

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Cortex vs. “Reptilian” Brain

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  1. Cortex vs. “Reptilian” Brain • Cortex (“new brain”): modulates/tempers impulsive reactions, “thinking cap,” last to evolve, differentiates humans • “Reptilian brain”: emotions, immediate reactions, controls physiological functions, evolved earlier • Video clip

  2. from “The Brain: Universe Within”

  3. “Response Side Semantics” • My label • “Supply side economics” SUPPLY DEMAND or DEMAND = f(SUPPLY)

  4. “Response Side Semantics” • from Psychology/Behavioral Science STIMULUS RESPONSE or RESPONSE = f(STIMULUS) (“conditioned response”)

  5. “Response Side Semantics” • Combining the two metaphors SUPPLY(Ads,PR ...)RESPONSE(Individual) or RESPONSE(Individual) = f(SUPPLY(Ads,PR ...))

  6. “Response Side Semantics” RESPONSE(Individual) = f(SUPPLY(Ads,PR ...)) really? • Do Ads, PR, News, etc., drive the behaviors of Individuals? • Do Individuals have any defense against the increasing “clutter” of people, companies, organizations, governments, churches, and institutions who are continually trying to influence their behaviors?

  7. Romans 12:2 Be not conformed to this world, but be ye transformed by the renewing of your mind ...

  8. Discussion • Tony Schwartz • “The Persuaders” • “Toxic Sludge is Good for You” • Perception – ‘Reality’

  9. Negative Strategic Communication“Faces of the Enemy”

  10. Positive “Strategic Communication”

  11. P R P R Perception – Reality (?) P R P≠R or P=R or P~±R

  12. Symbols and Language

  13. What does this gesture ‘mean’ ? 1 2 3 4

  14. What is ‘communicated’?

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