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We are about Performance

We are about Performance. Search Engine Marketing (SEM) Search Engine Optimisation (SEO) Social Media Marketing (SMM) Affiliate Marketing Web Analytics. Why SMM?. Creating more media Seeking out more media Accessing more platforms. Lowering the barrier to entry

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We are about Performance

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Presentation Transcript

  1. We are about Performance • Search Engine Marketing (SEM) • Search Engine Optimisation (SEO) • Social Media Marketing (SMM) • Affiliate Marketing • Web Analytics

  2. Why SMM? • Creating more media • Seeking out more media • Accessing more platforms • Lowering the barrier to entry • Closing the asymmetry of information gap • Enabling human nature to play out in warp speed

  3. Attracting Visitors - SEO • Searchers will use any of several categories of terms to look for products/services information • These could be broadly classified into: • Brand Terms • Generic Terms • Services/reports/Document Terms • Each of these groups will be seeking information in a slightly different way • Our challenge is to be visible everywhere where these searchers are seeking information

  4. Social Media Strategy Branding Awareness Customer Care Participation Twitter LinkedIn • Website • Sample Reports • Sample Documents Blog Slide Share

  5. Creative’s Social media optimization Strategy Article Promotion • Helps to create brand awareness, to get good quality one way back links, to generate targeted traffic. • Our expert in house content writers will write quality articles. • Submit the articles to various high traffic Ezines by our Link Building team. Blog Marketing • Blogging strategy - Post information about the general products and services related to Creative and provide back links to sites pages. • Blogs help in organic rankings and in branding activities. We will submit 12 blogs in 25 sites per month. Social Book Markings • Bookmark Creative site to various social book marking sites to increase the traffic on to the site & also increase the ranking in the search engines. • Post Creative websites URLs to 100s of social book marking sites. Some of the major Social book marking sites are Digg.com & del.icio.us.

  6. Reports Updates - SMM Twitter • Broadcast messages about new reports/Analysis • Eg. Brand Excellence Study: Expanding a Product Portfolio without Cannibalizing a Legacy Brand • Promote positive messages by Twitterers, to promote brand affinity • People will follow you for the newest research findings and views LinkedIn • Promote reports to B2B users after filtering them by job title/department • Post questions related to our reports, and get feedback from customers

  7. Twitter page of competitors

  8. Branding & Awareness - SMM Blog • Start a blog to post informative articles on new reports, Market research • Drive traffic to blog from Twitter, Slideshare, Linkedin • Promote blog using various social bookmarking sites like Digg.com & Del.icio.us SlideShare • Promote awareness through sample research report presentations • Using LeadShare capture B2B leads from within presentations • Link to presentations from Twitter, LinkedIn & Blog • Embed presentations in blog

  9. Conclusion • If budget allows, undertake both SEO and SMO as SMO enables branding, increase in traffic and regular updates for websites • If budget is zilch, opt for SEO With Creative Social Media Optimization Services • Increase Your Linkability • Make Tagging and Bookmarking easy • Reward Inbound Links • Help Your Content Travel • Encourage the Mashup

  10. Thank You You are a wonderful audience Send Inquiry: sales@creativewebmall.com Contact us: +91 9769603939 | +91 9930003939 Office No: 022 25185733 / 84 Our Address: E / 510, Kailash Complex, Hiranandani Vikhroli Link Road, Vikhroli West, Mumbai – 400079.

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