1 / 10

PUBLIC OPINION

PUBLIC OPINION. Definition: Public Opinion can be defined as the attitudes,beliefs,values which are seen to be commonly held and expressed by a majority of the citizens on a given political/public issue. FEATURES. Are opinion shared by the majority of the people

miranda-lopez
Download Presentation

PUBLIC OPINION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PUBLIC OPINION Definition: Public Opinion can be defined as the attitudes,beliefs,values which are seen to be commonly held and expressed by a majority of the citizens on a given political/public issue

  2. FEATURES • Are opinion shared by the majority of the people • Issues about the public are the central factors in public opinion • Communication and information are essential factors in the formation of public opinion • Public opinion is dynamic and changes with time

  3. It can also be seen as expression made by private individuals on public issues • They are expressions on specific issues of the state • FORMATION • Through the mass media • Disenchantment of policy:The dissatisfaction citizens expressed on certain government policy

  4. * It can be formed through individuals influence * Through pressure groups and political parties • Symposia and lectures • Other means of forming public opinion include: family,school,culture,ideology,socio-economic status

  5. MEASUREMENT OF PUBLIC OPINION • Response to government policies: Government notice of the response of the public towards certain of its policies through protest, either for or against . • Referendum/plebiscite • Opinion poll • Sampling • Through election

  6. IMPORTANCE • Check wrong use of power • Act as a feedback to government • For policy formulation • Determine legitimacy of government • A form of political participation

  7. MASS MEDIA • Definition: Mass-media are instrument of information dissemination, they are used to communicate to a large number of people e.gnewspaper,radioTv,internet • FUNCTIONS • Educate the masses • It helps in developing an informed society • Mobilising function

  8. Public service announcement • Agent of information flow • Watch dog of the society • Economic role • Entertainment

  9. IMPACT OF MASS MEDIA ON NIGERIAN POLITICS • Independence struggle:It played a crucial role in the struggle for independence of this nation from colonial rule • Oppose unpopular policies of government • Fight corruption • Protection from excessive use of power • Monitor the day to day operation of government.*Also help in forming people opinion in the society

  10. ASSIGNMENT • What is public opinion? • Explain six importance of public opinion. • Explain the role of mass media in modern day political system. NB. To be submitted on the first day of resumption.

More Related