Empowering NGOs worldwide with . NGO and digital services Thuy LeDinh

1. Empowering NGOs worldwide with .NGO and digital services • Thuy LeDinh • @thuyledinh | @PIRegistry | pir.org

2. What are we talking about?

3. 27 years ago… .com .net .org .gov .edu .mil

4. Today .asia .biz .info .jobs .name .pro .tel .xxx .uk .ar .fr .cn .kr .hk .my .vn 250+ Million Domain Names Registered Over 2.4 Billion Internet Users

5. Over the next 12 months, the Internet naming structure will change dramatically. 1,400+

6. Public Interest Registry: We are a not-for-profit organization. For the millions of people we serve, we are forever committed to providing online platforms where everyone always has a voice and no one is ever hindered, restricted or censored. • Active member of the non-profit community: • Regularly meet with global organizations and foundations to educate about PIR initiatives • Conduct focus groups marketing research to identify online needs on non-profits • Has obtained support from over 750 organizations for proposal to manage the .NGO TLD

7. Global stewardship of Internet extensions for global NP sector: 2014 Today 2013 .ORGA place for any organization, large or small .NGO/.ONGA robust community restricted to validated NGOs IDNsA place for organizations to connect with non-English speakers 10+ million domains .संगठन .орг .机构 .组织机构

8. The NGO Community

9. Empowering a Community With .NGO Directory/Hub Validation Collaborate Donations

10. Addressing the NGO community needs Distinction. Discoverability. Resource facilitation. A voice. • PIR requires validation of NGO status in order to obtain a domain. • PIR is launching a searchable directory and supporting profiles that will contain NGO-specific information. • Profile pages in the NGO Directory will include information on key initiatives and other data of interest to potential donors or others looking to get involved. • PIR is launching the .NGO Portal as a space for NGOs to collaborate and learn from one another.

11. Who will qualify for a .NGO domain? NGOs are organizations whose mission and activities are broadly centered on improving the human condition, and are non-governmental, non-profit and non-criminal.

12. Registration and Validation: How you do it. Register .NGO/.ONG name[s] from a Registrar Begin the Validation process: Log into the secure account management system to provide PIR your organization’s information Personalize your directory profile: Update your .NGO profile with the information you want to share with the world Approval PIR Validation Console Personalize Profile Provide credentials Register NGO/ONG name(s)

13. Validation Process: Sourcing lists of NGOs and building a manual verification option PIR’s Consolidated NGO Validation Database • Auto-Verification • Match NGO to existing lists that meet PIR’s criteria, e.g., government databases of non-profits, government lists of NGOs certified as working in-country • Country-based research underway identifying millions of NGOs on existing lists • Manual NGO Verification • Independent, third-party to manually verify individual NGOs as meeting PIR criteria and then add NGO name to the PIR database • Provide entry for NGOs currently not on a sourced list

14. NGO Directory and Profile

15. Join us in building .NGO for you

16. You can be a part of this dynamic new space! • Evangelism. Spread the word of this unique space being developed exclusively for the NGO. • Tell NGOs you work with about the upcoming launch • Provide PIR an opportunity to reach your partners directly • Validation resource development. Share information on parties you know that can provide manual verification around the world. Let us know any NGO-specific associations or group lists we should know about.

18. Empowering NGOs worldwide with .NGO and digital services • Thuy LeDinh • @thuyledinh| @PIRegistry| pir.org/contact