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Ashley Berrevoets Thomas Mace Tracy Herbage

Ashley Berrevoets Thomas Mace Tracy Herbage. VANS. Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots

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Ashley Berrevoets Thomas Mace Tracy Herbage

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  1. Ashley Berrevoets Thomas Mace Tracy Herbage

  2. VANS • Lifestyle of skate, surf, snow, bmx, and moto-x • Target market men and women ages 13-30 • Merchandise transcends the target market • Over 60 styles ranging from classics to skate shoes to snowboard boots • Over 190 company owned retail stores and outlets, plus independent stores.

  3. VANS History • Started in 1966 by Paul Van Doren • First store Anaheim, CA • Made in USA, then moved to overseas in 1994 • Fast Times At Ridgemont High • Waffle Sole • International stores • Sold to VF corporation in 2004 for $396 million

  4. Swot • Strengths • All merchandise is Vans • Shoes fit infants to men’s size 16 • Web offers, display of shoes available in stores • Recognized brand name • Good return policy • Moderately priced and good quality

  5. sWot • Weaknesses • Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl). • Skater style of clothes • Only 3 stores in Oregon

  6. swOt • Opportunities • Order online if not in store • Growing company and number of stores • Expanding product lines • Vans Warped Tour

  7. swoT • Threats • Zumiez • Pac Sun • Hot Topic • Journeys • Copelands

  8. Clackamas Town Center Location • Spine Layout • Women on left • Men on Right • Shoes on back sides of store • Pro Shop on back wall • Sale merchandise on sale rounders towards the back of store

  9. Merchandise

  10. Vans.com • Vault Line • Custom Shoes

  11. References • http://www.heelandsoleshoes.com/browser/26/browse.html • http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708542,00.html • Vans.com • http://www.tillys.com/tillys/brandpage.aspx/vans/51/0/0 • http://classes.bus.oregonstate.edu/ba495/Materials/ch13.ppt

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