Global Knowledge Management at Danone

1. Global Knowledge Management at Danone Josh Barretto Joe Killinger  Alexis King  Adriane Leithauser

2. Nutrition is the essential aspect with which all people achieve and preserve their health. • Pursues its mission by providing • Fresh dairy products • Water/beverages • Baby food • Clinical nutrition Danone Groupe Introduction

3. http://www.youtube.com/watch?feature=player_detailpage&v=RmMo7_uKqcghttp://www.youtube.com/watch?feature=player_detailpage&v=RmMo7_uKqcg • 1919 Isaac Carasso, Barcelona • Small yogurt factory • Danone “Little Daniel” • -French glass bottle company, Souchon-Neuvesel& Industrial glass manufacturer Glaces de Boussois. • Through years of acquisition in the French food, mineral water, and beer manufacturing industries, the merged companies took the name Boussois-Souchon-Neuvesel (BSN). • Antoine Riboud &BSN Gervais-Danone. History

4. - Divested itself of non core activities - Glass making/ Beer/ cheese/ meat/ sauces • Focused itself on health and well being products. • Narrow focus and small size • Tasty and balanced food products which deliver a health benefit to a large number of consumers and are adapted to their markets’ specific public health concerns

5. Business Strategy “Strong brands and clearly defined geographic locations” Differentiation (health) Cost Leadership in emerging markets “Civic company, close to interests of society and the environment” Growth: Products, geography, and acquisitions Connecting people IS/IT Strategy Themis Website Trust.Danone.com Dan2.0 Who’s Who Instant Messaging File Sharing Web and Video Conferencing Wiki QuickR Collaboration Vivisimo Search Engine Organizational Strategy Decentralized; Footwork management Products differ by market 3 months to launch Knowledge Management Growth Program/Growth Too; Pyramid of affordability; Acceleration Units Marketplace & communities 3 Divisions with localized CBU’s Learning Expeditions Networking Attitude

6. Sharing information across a global marketplace • Identifying an efficient management approach that recognizes local managers’ desires for autonomy • Utilizing information technology to manage knowledge Knowledge Management Challenges at Danone

7. Director of Organizational Design, Benedikt Benenati, stated “Networking Attitude is a means for the company to move faster and to perform in a better way. It’s a way to work transversally and to break the silos.” Networking Attitude

8. Key ingredients of a marketplace: • Attendees were not specifically invited • Each had a theme with costumes, music, and decorations • Used videos, stories, and objects, but not Powerpoint • Facilitators wrote Little Black Book of Good Practices • Facilitators, Givers, and Takers attended Marketplace • “Interest Checks” were written to symbolize a good practice Networking Attitude cont’d

9. Mini Case Study • Domestic Bank has 100 branches in 10 states • Domestic Bank conducts an annual customer satisfaction surveys and the most recent survey has shown a dramatic decrease in overall customer satisfaction • There is a mix of rural and urban banks that distribute mostly agricultural, vehicle, home, and personal loans. • The CEO of Domestic Bank is concerned and has tasked your team with increasing customer satisfaction Networking Attitude cont’d

10. Key Components of Networking Attitude: • Get cross-functional employees in a room together • Find methods to relax and have fun. • Direct discussion to solve problems or share best practices • Develop tools to maintain networking relationships and sharing best practices Networking Attitude cont’d

11. Should Danone’s Networking Attitude go wider, deeper, or richer?

12. Danone Way • Networking Attitude • Danone Values: • Openness • Enthusiasm • Humanism • Proximity Franck Riboud

13. Advantages Disadvantages Lack of unified vision Security • Bridge to suppliers and retailers • Better connection to customers Going wider (outside Danone)

14. Advantages Disadvantages Language barriers Buy-in Organizational structure • Integrate culture throughout company • Reach 80,000 employees • Expand beyond marketing and sales Going deeper (more employees)

15. Advantages Disadvantages Currently only senior management Culture constraints • Agility/competitiveness • 7 co-building successes • Aligning constituents quickly Going richer (collaboration & innovation)

16. Communication 2.0 Going Deeper: • Instant Messaging • Web-conferencing • Video for PCs • File Sharing Collaboration 2.0 Going Richer: • Social Network • Search Engine Today: Dan 2.0

17. http://vimeo.com35129268 Connect & Share Express Yourself Reduce CO2 Footprint Accelerate & Innovate Dan 2.0 Project Objectives

18. Recommendations for Danone Networking Attitude should become a standard workplace behavior for Danoners Create a “Networking Attitude Office” as a stand alone social networking platform for best practices Continue to innovate technologies to support connections between staff and CBU’s

19. Lessons Learned Expected work will take precedence over non-expected work Networking is an important strategy for multinational organizations Strategy perspective in emerging markets

20. Any Questions or Comments?