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Public relations

Public relations. Outlines for Lecture Notes. Public Relations Defined. A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets. A Bunch Of Stuff Called PR.

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Public relations

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  1. Public relations Outlines for Lecture Notes

  2. Public Relations Defined • A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets.

  3. A Bunch Of Stuff Called PR • Disseminating information through press releases or press conferences • Answering questions from reporters • Image consulting • Planned philanthropy • Publicity stunts and pseudo-events • Creation of front groups to advance particular positions • Fully orchestrated and comprehensive media campaigns

  4. PR & Advertising: The Differences 1. Advertising: controlled publicity that a company buys. PR: an attempt to secure favorable media publicity. 2. Advertising: overt PR: covert 3. Advertising: Audiences know the source. PR: Audiences rarely know the source 4. Advertising: clearly separated from news PR: can have "aura" of legitimate news.

  5. PR & News: A Delicate Symbiosis • Dependency/Control of Information • Rewards and punishment • Easy! • Predigested news

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