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Network Communication Platform

Network Communication Platform. Launch Presentation 30 th June 2008. Welcome Day 1 Agenda. 11am Introduction Mr Suzuki, Mr Reixach 11.10am NCP Presentation Mr Hughes 12.30pm Lunch 1.30pm Communication Assistant Mr Ahmad 2.45pm Coffee Break 3.00pm Rocket Launch Plans Martin/Hughes

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Network Communication Platform

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  1. Network Communication Platform Launch Presentation 30th June 2008

  2. Welcome Day 1 Agenda • 11am Introduction Mr Suzuki, Mr Reixach • 11.10am NCP Presentation Mr Hughes • 12.30pm Lunch • 1.30pm Communication AssistantMr Ahmad • 2.45pm Coffee Break • 3.00pm Rocket Launch Plans Martin/Hughes • 3.30pm Press Plans Martin/Hughes/Masu • 4.00pm NCP Sales Target Mr Hart/Wessel • 4.30pm NCP Tech Training Plan Mr Gorrigan • 5.00pm Questions & Answers

  3. Day 2 Agenda • 9.15am TDE600 Mr Hughes • 9.45am Telephone Terminals Mr Hughes • 10.30am Comfort Break • 10.45am TDE SIP Trial Testing Mr Gorrigan • 11.15pm Future PBX Roadmap Mr Takenouchi/Hughes • 11.45pm Question & Answers • 12.00pm Lunch • 12.45pm Technical Training Mr Gorrigan • 1.15pm New Configurator Tool Mr Hart • 1.45pm 3rd Party Application Mr Ahmad • 2.15pm Coffee Break • 2.30pm Customer Marketing Presentation Mr Bosch • 3.00pm Questions & Answers • 3.30pm Close

  4. Terry Hughes General Manager Product Marketing Unified CommunicationsLaunch PresentationNetwork Communications Platform

  5. Unified Communications Solutions for Business Product Proposition System Overview Agenda

  6. What is Unified Communications? UNIFIED COMMUNICATION Solutions that integrate disparate communications systems VOICE (Media) Fixed/Mobile DATA Fixed/Mobile Integrates communication assets with applications ADVANCED APPLICATIONS BUSINESS COMMUNICATIONS

  7. Unified Communications Solutions for Business • Why Unified communications? • Provides responsive solutions to help businesses • Improve customer response times • Improve service levels • Increase business collaboration & flexibility • Reduce costs and decision making times • Advanced Business Communications • Voice over IP • Rich Presence (e.g. “In a meeting” – rather than “busy”) • Voice-mail • Conferencing • Unified messaging

  8. U.C. Market Opportunity • Unified Comm. is growing rapidly • Yr2006 = North America: 64%, EMEA:23%, • Largest IP-PBX market EMEA Global Market Size Source : Infonetics

  9. Unified Messaging Opportunity • Unified Messaging • 97% of UC Market (Yr2006) • Note: CTI together with Unified Messaging makes up the most of Unified Communications EMEA Source : Infonetics

  10. Traditional Communications Meets three basic business needs Solution Examples Today Business Needs Cost Reduction - System Features “ARS/LCR” to control Calls - “VoIP” to Reduce Communication Cost … etc. - “ACD/Call Center” to Improve Call Handling - “Auto Attendant” to Improve Call Handling - “Voice Mail” to Improve Communications - “Office Wireless” to Improve Communications … etc. Improve Productivity - “Wireless” to offer New Services to Customer - “VoIP” to Open New Remote office … etc. New Business

  11. Unified Communications SMB Customer Demand Mobility - Office Wireless Solutions became essential - Mobile Phone (Smartphone) Integration is now common-place. (Blackberry/Win Mobile/Symbian) New Comms method - “e-mail” is now a standard communication method as is “Voice”. - “Unified Message” became popular and “Unified Communication” with “Presence” will be the Next Demand. Distributed Work Place - New Technology Offers “More Work Place solutions” and “flexible Work Time” to Business People Centralised Management - End-Users Request Ability to Self-Maintain - Business regulation (SOX) Requires Records All Communication Must be Logged (e.g. Voice/Text) Integration w/ Office Apps - End-Users See Benefit of PC applications as a Core Business Tool Today - End-Users Request to Utilize Existing Contact Database in Business Applications such as MS Outlook.

  12. Competitor Market Situation – Europe 2008 PBX-Manufacturer • Siemens • Alcatel - Lucent • Mitel • Nortel IP-Centrex IP Centrex • Nationwide Carrier • ISP / SIP-Carrier • Foreign Carrier PBX- Manufacturer Hardware Soft-PBX COM MARKET • Asterisk • Microsoft • Swyx Hosted PBX Hosted PBX • Local Carrier • Nationwide Carrier • IT Service Company Soft-PBX Router based PBX Router based PBX • Cisco / Linksys • LANCOM • SIP based Router

  13. Competitor Market Situation – Europe 2008 • NCP Traditional Competitors: • Mitel, Intertel • Avaya, DeTeWe • Siemens, Nortel • Alcatel, others • To compete, Panasonic must focus • On selling new converged solutions with • Network Communication Platform & Unified Message/Communications PBX- Manufacturer CORE MARKET

  14. Competitor Positioning • NCP Competitive Positioning Products • Mitel 3300CX • Intertel CS520 • Avaya IP500 • DeteWe X320 • Siemens OpenOffice ME • Nortel BCM50 • Alcatel OmniPCX 25/5024

  15. Evolution of Communications 2006  2008  Telecom VoiceApps Hybrid IT DataApps Server App Server IT Integration w/Apps & Mobile PC  2005 Telecom VoiceApps Digital PBX Voice & Data Apps DataApps Server IT IndependentSolution

  16. PC Unifying Communications • Need of the Small Business Market • Take advance of cost effective new solutions • Freedom to work from anywhere • Integrate fixed and mobile workers • Unification of messages • Distributed Office Solutions • Wireless Mobility • Flexible answering Solutions 2008  Voice & Data Apps IT App Server

  17. NCP Server-less Solutions • Presence • Voice-mail • Conferencing • Unified messaging • VoIP • User Features • Call Cost Control • Networking + Network Communication Platform

  18. Network Communication Platform • Panasonic Network Communication Platforms provide cost effective solutions for small to medium business Market. • The two new models: • NCP500 • 4~60 business users • NCP1000 • 40~100 business users

  19. Network Communication Platform • The solutions provide: • Extensive business telephony communicationsover local and broadband Networks • Enables Businesses to implement Unified Communications • Provides feature rich mobility solutions • Increases user and business productivity • Reduces complexity and cost

  20. Network Communication Platform • The systems are designed for: • Installation into standard IT equipment racks • Supports a range of • IP Telephone devices (IP-MGCP, SIP) • Digital, & Analogue Telephone devices • Digital, Analogue & IP network connections • Integrated Applications • System Hardware Comprises of • Main Processor Card • Power Supply (included as standard) Standard 19” Rack Installation

  21. Network Communication Platform • KX-NCP Solution is ideal for a single site or integration into distributed multi-site network solutions. • Network to other KX-TDA/TDE Systems • Network to other KX-NCP Systems • Network to Competitor Systems (e.g. Via ISDN/QSIG) • The network communication platform combined with unified communication applications provides a comprehensive solution to small-medium business communication needs.

  22. Network Communication Platform • NCP Solution is designed to compete in a strong IP oriented Market place. • Product has a strong Unified Communication offering, combining • Network Communication Platform • TVM • Communication Assistant • 3rd Party Applications (MS Outlook etc)

  23. Network Communication Platform System Overview

  24. KX-NCP500/1000 Main Processor Card • Controls all features of the system: • Customer data and activation keys on SD card • Connections to all terminals and applications • ESVM built-in • Voice Messaging, Auto attendant • Music on hold, external paging NCP500

  25. KX-NCP500/1000 Main Processor Card • Options • Analogue modem for remote maintenance • DSP Cards for VoIP Channels • DSP4, DSP16, DSP64 • Maintenance Interfaces • LAN, RS232 NCP1000

  26. KX-NCP500 – Block Diagram Main Processor Card Daughter board 2 Regular Free Slots DSP4/16/64 3 Small Free Slots IP Extensions IP Trunks Extension Card Extension Card Analogue Trunk Built-In Digital Trunk • SD memory slot • ESVM • Voicemail • Auto Att. • MOH OPB3 Door Opening Additional Messaging I/O Card CA Application I/F(CSTA) Power Supply is standard

  27. KX-NCP500 – Block Diagram

  28. KX-NCP100 – Block Diagram Main Processor Card Daughter board 4 Small Free Slots 3 Regular Free Slots DSP4/16/64 Extension Card IP Extensions IP Trunks Extension Card Analogue Trunk Extension Card Built-In Digital Trunk Digital Trunk • SD memory slot • ESVM • Voicemail • Auto Att. • MOH OPB3 Door Opening Additional Messaging I/O Card CA Application I/F(CSTA) Power Supply is standard

  29. KX-NCP100 – Block Diagram

  30. KX-NCP500/1000 – Power Consumption

  31. Positioning TDA15 NCP Positioning NCP500 –Larger Extension Capacity - Larger Trunk Capacity - Offer IP by Activation Key - Unified Messaging * - IP Management - Next Generation Platform * Together with KX-TVM50/200

  32. Positioning TDA30 NCP Positioning NCP1000 –Larger Extension Capacity - Larger Trunk Capacity - Offer IP by Activation Key - Unified Messaging * - IP Management - No need for memory expansion * Together with KX-TVM50/200

  33. KX-NCP Activation Keys – Built-in 1. Built-In Activation Key 4 IP Trunk 8 IP-PT activation key DSP4 4 IP Trunk 8 IP-PT activation key DSP16 DSP64 16 IP Trunk 32 IP-PT activation key

  34. Digital Signal Processors TDM  IP :49ch Trunk VoIP DSP IP Trunk TSW Extension IP Ext. Main Processor (MPR) To provide the voice CODEC conversion when calling over IP via TDM. Converts TDM <-> IP(G711, G729 etc), or Codec Conversion (G.711 <-> G.729) One Slot for DSP Three Card Choices DSP4, DSP16 or DSP64 (all MPR Option Cards) How to Choose? (Quick Guide) Up to 4 G729 Calls -> DSP 4 Up to 16 G729 Calls -> DSP16 Up to 64 G729 Calls -> DSP64

  35. KX-NCP500/1000 – Activation Keys

  36. KX-NCP500/1000 – CA Activation Keys

  37. Enhanced Simple Voicemail

  38. Communication Assistant Communication Assistant & Unified Communications

  39. Unified Communication Concept e-mail Client MS Outlook IBM Lotus Others Desktop PC Future Unified Communication Strategy Comm.Assistant PA System Phone CA step 2 CA step 3 System IP Phone CA step 4 System Wireless Instant Message Voice Communications Presence Indication Voice Mail Control (VMA) e-mail CA step 5 Call Handling by Presence Call Recording Mobile Integration SIP Phone SMS Fax Scheduled Conf Application Share Video Conf SLT Mobile OtherClient Voice Mail Soft-Phone VM Assistant

  40. Thank You Terry Hughes

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