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E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education

E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education. Bradley C. Wheeler Kelley School of Business Indiana University bwheeler@indiana.edu http://wheeler.kelley.indiana.edu. EC Knowledge Creation. Codification & Transfer. Creation.

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E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education

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  1. E-Business EvolutionAnd What Shall We Teach?Perilous Opportunities for University Education Bradley C. Wheeler Kelley School of Business Indiana University bwheeler@indiana.edu http://wheeler.kelley.indiana.edu

  2. EC Knowledge Creation Codification & Transfer Creation Amplification accelerating Industry Practice Time Education Research & Publication Books & Courses ? Academia Squeezed

  3. One EC Project Team... • 9 CS degrees including 3 MS + 1 MBA) • 8 non-IS business degrees (including 6 MBAs) • 7 artsy or non-technical degrees (including 1 MBA) • 2 IS degrees (including MOI) • 2 EE degrees (including 1 MBA) • 2 no degrees • 1 AA degree in graphics From e-mail

  4. Their Curriculum... • Infrastructure (WANs, servers, webmaster, etc) • Programming (HTML, XML, database, etc) • Content (words, graphics, multimedia, etc) • Business (selling, promotion, alliances, etc) • Project Management (keeping the other 4 on target, budgeting, etc) From e-mail

  5. Economic realities have driven Industry to new levels of integration, interdependence, and performance... e-Business offers a very real opportunityfor curricular evolution and revolution in higher education, but institutional barriers, reward systems, and the status quo impede substantive curricular progress Academia The Faculty

  6. e-Business Demands Speed,but Academia is not designed for speed. Information Systems Psychology e-Business Operations & Logistics Economics Marketing Computer Science

  7. What Shall We Teach…? Technical Skills - Hands On - Which Ones? Conceptual Models - What Models? Global e-Commerce - How? Help Wanted

  8. Accounting as a Model • The Big 5 are very active at lead schools in • Influencing curricular direction • Including faculty education • Applied software for courses

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