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FHP Magazine

FHP Magazine. Sharon Burney Feb 2006. Agenda. FHP Magazine FHP Going Online Digital Business Model The Results. FHP Magazine. FHP magazine is Nottingham’s premier lifestyle magazine, which has now been running for 4 years.

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FHP Magazine

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  1. FHP Magazine Sharon Burney Feb 2006

  2. Agenda • FHP Magazine • FHP Going Online • Digital Business Model • The Results

  3. FHP Magazine • FHP magazine is Nottingham’s premier lifestyle magazine, which has now been running for 4 years. • We are a bi-monthly publication with a 20,000 print run aiming at the 20-55 ABC1 market

  4. FHP Going Online • Originally, our online strategy was simply to convert editorial information into a website. • At that stage we were not considering including advertisers.

  5. Digital Business Model • When Digital Alternatives contacted us, and we saw the exact copy edition which included advertiser website links, we immediately knew this would be a winner. • We increased our advertising rate by an average of 20% and were very surprised and impressed by how easily advertisers accepted the concept.

  6. The Results • Having used a free demo (20 pages) to approach advertisers and readers. We launched our first digital edition in October 2005. • Now, on our fourth edition, just 12 weeks later, our site has already attracted over 1,000,000 hits, far exceeding our, (and clients) expectations.

  7. The Future… • One of the biggest advantages of having the digital magazine is being able to e-mail it to our readers. This is much more cost-effective than printing and posting. It has enabled us to increase circulation. • We will shortly be introducing rich media, including Video and Flash advertisements. This will increase up-sell possibilities, and increase revenues from existing and new advertisers.

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