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[Our vision is] to be the communications leader in an increasingly connected world.

[Our vision is] to be the communications leader in an increasingly connected world. Thompson Rivers University BBUS_343_2 Shane, Angelina, Varun, Thomas & Anand. TABLE OF CONTENTS. Table of Contents Introduction Company Background Marketing Mix (4 P’s) S.W.O.T Analysis

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[Our vision is] to be the communications leader in an increasingly connected world.

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  1. [Our vision is] to be the communications leader in an increasingly connected world. Thompson Rivers University BBUS_343_2 Shane, Angelina, Varun, Thomas & Anand
  2. TABLE OF CONTENTS Table of Contents Introduction Company Background Marketing Mix (4 P’s) S.W.O.T Analysis Marketing Strategy Analysis Recommendations Conclusion References
  3. INTRODUCTION Vodafone is a telecommunications company that specializes in mobile communications Largest Mobile Network Company in the World Over 71 Countries Use Vodafone
  4. INTRODUCTION
  5. COMPANY BACKGROUND Formed in 1984 as Racal Electronics PLC. Changed to Vodafone Group PLC in 1991 Logo changed in 1997 (Speechmark Logo) Merged with Airtouch Communications Inc. in 1999
  6. COMAPNY BACKGROUND Owns 45% of the USA’s Largest Mobile Network Verizon Wireless 79,000 Worldwide Employees £3.78 Billion in Profits for 2008/2009 Market Value of £71.2 Billion
  7. COMPANY BACKGROUND
  8. 4 P‘S Product Price Place Promotion
  9. PRODUCT Telecommunication Internet Cell Phones Vodafone 360 Accessories Additional Services
  10. PRICE Accessible for Everybody Competitive Variable
  11. PLACE Direct Distribution Indirect Distribution Sales Forces
  12. PROMOTION Sponsoring Commercials Sales-Promotion
  13. SWOT ANALYSIS

  14. STRENGTHS

    Huge Asset Database Long Term Contracts Market Leader Huge Financial Resources Superior Technology Huge Business Volume
  15. STRENGTHS Responsive to changes Brand image/ Goodwill Long Experience/Old Player Business Innovators Excellent HR (Both Psychometric and Basic)
  16. WEAKNESSES Narrow Product Line Costly Service (High unit cost) Cultural Differences Regulatory Standards
  17. OPPORTUNITIES Expand Product Line Expand Customer Database ( Geographically and New Products ) International Market/Business Good Economic Outlook Better Coordination with other Service Providers
  18. THREATS Stiff Competition Market Saturation Changing Needs of Users Stringent Regulations / Safety Measures
  19. BUSINESS OBJECTIVES World Telecommunications Leader Expanding Global Business Corporate Responsibility Strategy Vodafone Passions
  20. GLOBAL FOOTPRINT Source: Vodafone.com
  21. BUSINESS-TO-BUSINESS Global Enterprise Team Work with the largest Multinationals Target Audience: Fortune 1000 Well Positioned Managed Mobility Services, Price Flexibility
  22. BUSINESS-TO-CONSUMERS Communications Market in India Consumer Issues Services and Customization Vodafone Live!
  23. RECOMMENDATIONS Broaden the Product Line ( Market Diversification ) Flexible-Price policy as per Market Adopt Strategies considering Cultural & Social Environment Expansion into Middle East, Latin America & Interior African ( Market Development )
  24. CONCLUSION Market Leader Responsive to Change Superior R & D and Testing Platforms Long Term Contracts
  25. CONCLUSION Company Background Marketing Mix (4 P’s) S.W.O.T Analysis Marketing Strategy Analysis Recommendations
  26. REFERENCES Isern, J., & Ríos, M. I. (2002). Facing disconnections: Hard choices for Europe's telcos. McKinsey Quarterly, (1), 82-91. Srivastava, M., & Scott, M. (2009). Vodafone's indian dilemma. BusinessWeek, (4157), 28-28. The domestic economy: Sectoral trends(2005). EIU: Economist Intelligence Unit. Vodafone Global Enterprise (2010). Retrieved from http://enterprise.vodafone.com/home/ Vodafone Group Plc. (2010). Retrieved from http://www.vodafone.com/ Vodafone lets users choose their news.(2009). New Media Age, , 08-08. Vodafone Plc. (n.d.). Retrieved from the Vodafone Wiki: http: //en.wikipedia.org/wiki/Vodafone UK -- vodafone starts text, chat packs.(2009). Tarifica Alert, (606), 1-1. Wireless telecommunication services industry profile: Global(2008). Datamonitor Plc.
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