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Technology is Everywhere Our Connected Lives

Technology is Everywhere Our Connected Lives. Rich Burkhard Jeff Gaines SJSU MIS Dept, College of Business. Agenda. Our Intros (5 Mins) Rich & Jeff The World is Flat (10 mins) Rich Video Business Techs (10 mins) Rich RFID Video (30 Seconds) Second Life Video (the future?)

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Technology is Everywhere Our Connected Lives

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  1. Technology is EverywhereOur Connected Lives Rich Burkhard Jeff Gaines SJSU MIS Dept, College of Business

  2. Agenda • Our Intros (5 Mins) Rich & Jeff • The World is Flat (10 mins) Rich • Video • Business Techs (10 mins) Rich • RFID Video (30 Seconds) • Second Life Video (the future?) • Web 1.0-2.0 (20 mins) Jeff • Wikipedia Video • Various demos The Dark Side of the Web (10 mins) Rich & Jeff • ACLU Video • Resources and Wrapup (10 Mins) Rich & Jeff

  3. The World Is Flat: A Brief History of the 21st Century • Best Selling Book from N.Y. Times Author Tom Friedman. • Discusses how politics, technology and business reengineering have fueled globalization • Video from the “Colbert Report” • Expanded MIT (Video) • For a more comprehensive look at the ideas in the book see this video listed on your resources list from MIT.

  4. Development of a Global Economy-Flatteners Business Practices In-Sourcing Outsourcing Supply Chaining Off Shoring • New Products/Services • Outsourcers go inside • UPS Repair • Collaboration • Services Outsourced • Most Cost Effective Source • Business Partner Connections • Efficient connections • Both Consumer/Business • Manufacturing • Most Cost Effective Source • Movement outside country Technology Development Workflow Software • Collaborative Development • Accessible to All/Free • Linux, Apache • Software/System standards • Computer to Computer communication • Global Platform forCollaboration Open Sourcing Netscape Browser The Steroids In-forming • Internet Open Standards • DotCom Boom/Bust • Supply of Fiber-Optic Cable • Mobile Devices. VOIP, File Sharing • Communication Ubiquity • Applications anytime/anywhere • Free Flow of Information • Changes Access to the World • Google and Search Game Changers Economic / Political Fall of Berlin Wall • World Market Economies • New Labor/Consumers • Also MS Windows Shipped Forms of Collaboration Accelerators of Flattening

  5. The Triple Convergence • Convergence I • Until Yr 2000 – Flattners were independent • Flatners started to work together and fed each other • A web platform for multiple forms of sharing knowledge and work • was formed irrespective of time, distance, geography, and language • Convergence II • Horizontalizing of life (work and play) • Changing work and practices to adapt to the platform • Convergence III • India, China, Soviet Union came in the world market • Distractions: 9/11, Enron, Dot.Com Bust • Competition based on education, innovation, risk taking The Flattened World – Global Economy 3.0

  6. High Speed Networks: The Great Business Enabler Key Terms Internet: www (wild, wild, west) Intranet: Secured w/in a company Extranet: Shared with partners (Walmart Video) Examples UPS Handling Toshiba Repairs Walmart Vendor Managed inventory Dell Business Portals Most Manufacturers Outsourced Supply Chain

  7. Primary Business Processes & Technology Enablers Supply Chain Management Business Functions - Forecast, Plan, Source, Manufacture, Distribute Enabling Technologies - SCM Systems, Barcoding, RFID Collborative Product Commerce Business Functions - Product/Process Design, Project Mgt Enabling Technologies - Collaborative Platforms Consumers Suppliers & Vendors Design Source Make Move Sell/Serve Customers (RFID Video) Customer Relationship Management Business Functions - Marketing, Sales, Service Enabling Technologies - SFA, eMarketing, Portals, Call Center Apps Procurement (Goods/Services) Business Functions - Sourcing, purchasing, compliance Enabling Technologies - Marketplaces

  8. Future of Commerce? Second Life (Video)

  9. What is Web 2.0 ? • Term coined by Tim O’Reilly and Media Live International as part of brainstorming session about the future of the web in 2005 • Also may be called the Live Web or Living Web • Refers to more interactive technologies that engage, facilitate and empower users • Companies utilizing interactive technologies are the hot investments • Companies are just starting to embrace these technologies for business value • Tim’s Def (Video) The Machine(Video) Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  10. Web 1.0 vs 2.0 (Some Examples) Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  11. Web 2.0 Attributes Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  12. Web Thoughts and Statistics All 20 Listed • The 90/9/1 Rule • Top 20 Sites on the Web

  13. Web 2.0 Sites are Gaining Traction

  14. Some Web 2.0 Technologies • Wiki’s – Wisdom of the Crowd…Collaborate! • Tagging – I Call it what I call it…not what you call it! • Interactivity (AJAX, FLASH) – Web Comes Alive! • Blogs / Podcasting – Hello World! • Social Networks – Family, Friends, Colleagues • Mashups – Many sites…so little time!

  15. Wiki’s • A wiki is a type of website that allows users to add, remove, or otherwise edit and change most content very quickly and easily. • This ease of interaction and operation makes a wiki an effective tool for collaborative writing. • The term wiki can also refer to the collaborative software itself (wiki engine) that facilitates the operation of such a website (see wiki software), • The first wiki, WikiWikiWeb, is named after the "Wiki Wiki" line of Chance RT-52 buses in Honolulu International Airport, Hawaii. • It was created in 1994 and installed on the web in 1995 by Ward Cunningham

  16. Wiki Example (Wikipedia) Demo

  17. Tagging A tag is a keyword or descriptive term associated with an item as means of classification by means of a folksonomy. - Tags are usually informal/personal by the author/creator - They are not part of some formal classification scheme. Examples of Web 2.0Tags Source: www.wikipedia.com

  18. Tagging Example (Flickr)

  19. RIA - Rich Interactive Applications (AJAX and Flash) • Sites change as you use them • Desktop becomes interactive with real-time display of information • Real time calls to the server database allow interactivity • Google Maps was one of the first mass user adopted sites utilizing these types of technologies

  20. AJAX "Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways. Ajax incorporates: • standards-based presentation using XHTML and CSS; • dynamic display and interaction using the Document Object Model; • data interchange and manipulation using XML and XSLT; • asynchronous data retrieval using XMLHttpRequest; • and JavaScript binding everything together." Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  21. Interaction Example of AJAX (Google Maps)

  22. Flash • Adobe (formerly Macromdia) Flash player is the most prolific media player on the market • New open version called ActionStep allows for open source like development

  23. Interaction Example Flash (Yahoo Homepage)

  24. Blog’s • Web 1.0 – Personal Web Sites • Web 2.0 – Chronological Web Logs (Blogs) • Content is authored by anyone and published • Harnessing collective intelligence – bloggers feed off each other • Enabling Technology • RSS (Really Simple Syndication) • Allows for user notification when updates are made or to push content such as stock quotes, news, etc. • Where Seen? • Journalism, Politics, Business,

  25. Blogs Example (Guy Kawasaki’s Blog)

  26. Blog Example (RSS Feed) RSS Feeds in My Yahoo

  27. Social Networking • Informal networks that grow virally using some utility • Used for business or pleasure • Can be based on content e.g. video (Youtube), music(Napster), photos(Flickr) • Replaces the need for personal websites MySpace, Facebook, etc.

  28. Social Networks Example Business External – Linked In Business Internal – Lotus Personal - Facebook

  29. Social Networking – Comments on Social Networks 5 Reason Social Networks Fail 5. Privacy concerns - values of older vs. young users 4. No real reward or penalty systems – what do you get for sharing contacts (Linkedin vs A Small World) 3. Not granular enough – no situational relevance 2. Not integrated with other apps – must use network • Walled gardens – networks don’t share information 5 Reason Social Networks Succeed 5. Viral Nature – Spread like wildfire, no advertising 4. Online Identity – no personal webpage required 3. Enhanced Knowledge – network educates 2. Basic Human Need to Share – we are opinionated animals 1. Basic Human Need to Connect – we are social animals Source: Signum sine tinnitu--by Guy Kawasaki (blog)

  30. Mashups • A mashup is a website or web application that uses content from more than one source to create a completely new service. • Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript. • Much the way blogs revolutionised online publishing, mashups are revolutionizing web development by allowing anyone to combine existing data from sources like eBay, Amazon.com, Google, Windows Live in innovative ways. • Lightweight APIs have made mashups relatively easy to design. They require minimal technical knowledge.

  31. Mashup Example: www.housingmaps.com Combines Craigslist rental listings with Google Maps

  32. Business Adoption of Web 2.0 Technologies Source: www.cioinsight.comAllan E. Alter May 10, 2006 “Are CIOs Ignoring Web 2.0 Technologies”?

  33. The Potential Dark Side of Sharing Information Reputation Society - Helpful in buying products eBay, Amazon, Trip Advisor, - Potentially helpful in getting services Ratemyprofessor.com, Ratemydoctor.com - Invasion of privacy?, slanderous?, Rapleaf, Spock, etc. gather information from social networking sites and places like amazon wish list to build comprehensive profile - ACLU Video

  34. Resources Presentation; www/cob.sjsu.edu/alumnicollege.htm Business and Technology Business Week Online www.businessweek.com CIO www.cio.com , CIO Insight www.cioinsight.com Baseline www.baselinemag.com Business 2.0 www.business20.com Videos Hyperlinks in presentation World is Flat Video (1:21) http://mitworld.mit.edu/video/266/

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