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Changing Travel Behavior One Trip at a Time: Meeting the Challenge of the Large Suburban University Campus University

Changing Travel Behavior One Trip at a Time: Meeting the Challenge of the Large Suburban University Campus University of South Florida, Tampa. AASHE 2011 Conference & EXPO Pittsburgh, PA October 10, 2011 Sara J. Hendricks, AICP, Senior Research Associate

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Changing Travel Behavior One Trip at a Time: Meeting the Challenge of the Large Suburban University Campus University

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  1. Changing Travel Behavior One Trip at a Time:Meeting the Challenge of the Large Suburban University CampusUniversity of South Florida, Tampa AASHE 2011 Conference & EXPO Pittsburgh, PA October 10, 2011 Sara J. Hendricks, AICP, Senior Research Associate University of South Florida, Tampa

  2. USF’s 2011 STARS Gold Rating 67.01%

  3. Source: USF Facilities Planning and Construction, figure used with permission 1995 1957 2005 2000

  4. Thumbnail overview of USF • Opened doors in 1960 • Public research university • 232 degree programs across 11 colleges • $1.8 billion annual budget • $380 million in research contracts/grants in FY 2008/09 • Signed Climate Commitment April 2008 • Adopted a Campus and Community Sustainability Policy in July 2010, included in 2010-2020 Campus master plan • >40,000 students at main suburban campus • 20,633 parking spaces on main campus • Uneven parking lot utilization • Wednesday pm peak parking utilization at 81.1% • Friday p.m. peak parking utilization at 58.6% • Year 2020 projected pm peak parking demand 92.5%

  5. TRANSPORTATION • Parking • Network intersection improvements • Mass Transit • Car/van pooling • Pedestrian & bicycle • Golf Carts

  6. Context: Challenges • Tampa Bay area: one of the weakest economic recoveries: 11% unemployment • Road widening projects • Climate change impacts • Lack of public support for transit • New Governor rejects federal funding for HSR • Tampa Bay area rated among the worst places to walk and bicycle • Obama halts tighter smog rule (ozone standard)

  7. Context: Regional Collaboration Opportunities Hillsborough Area Regional Transit Collaboration to introduce electric vehicle infrastructure

  8. Context: Regional Collaboration Opportunities Hillsborough Metropolitan Planning Organization And others… Tampa Bay Regional Transportation Authority Federal Transportation Reauthorization HART Bus Rapid Transit Light Rail ???

  9. Context: Local Government Collaboration Opportunities City of Temple Terrace Bicycle Route Map Citywide Multimodal Transportation DistrictCity of Temple Terrace, Florida Map used with permission

  10. Context: Local Government Collaboration Opportunities University Area Community Plan And many others… Hillsborough MMTD Road widening projects Road safety audits Transit oriented development zoning overlays

  11. A Closer Look at USF Transportation

  12. Sustainability Framework of the Master Planning Process for Transportation • Focused on the pedestrian, bicyclist, and transit user • Enhance air quality • Reduce greenhouse gas emissions • Create more community connection • Provide shade and seating along walkways • Reduce parking in the campus core, relocate parking in the campus periphery while maintaining delivery and service access • Improve on-campus public transportation options • Support mobility within the host region

  13. USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission

  14. Bicycle Parking at Campus Dormitory

  15. USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission

  16. USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission Current: • Planted over 2,000 trees in first 10 years of master plan • Xeriscape • Shde trees & benches to promote walking • Bike racks with all new buildings & parking garages Future: • Improve/increase use of native/indigenous plant materials • Shade trees • Incorporate current research

  17. Before…

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  23. Programs, Services, and Community Engagement • Zimride is funded jointly by USG, PATS, and Office of Sustainability • HART UPASS • USF Bio-diesel-fueled Bull Runner • Bull Tracker

  24. Car Sharing • Started service Sept 2009 • Membership ~200 • 4 vehicles

  25. Rentals by Month(Jul 2009 to Sep 2011)

  26. Bike/Ped Promotion • “Borrow Our Bikes” free program • Tampa BayCycle • Walkwise Pedestrian Safety Education • Support implementation of the Hillsborough Countywide Bicycle Safety Action Plan

  27. USF Tampa CampusPercent Mode Share 2010

  28. Abundant parking

  29. Parking Goals and Objectives • Move parking to periphery of campus and pair with bike sharing • Provide on-street parking • Explore low-cost solutions: Restripe to expand capacity • Look for off-campus parking opportunities • Establish remote park-and-ride lots • Preferential parking for ridesharers and alt. fuel vehicles • Class scheduling to shave peaks off parking utilization • Consider parking restrictions for freshman that live on campus • Provide adequate parking, including 3 new multi-level parking facilities • Build parking up to reclaim surface area for buildings or open space

  30. Transportation Demand Management Any action or set of actions intended to influence the intensity, timing and spatial distribution of transportation demand for the purpose of reducing the impact of traffic or enhancing mobility options. (FHWA)

  31. Measure success in increments • Awareness • Understanding • Try commuter alternative for first time • Use commute alternative regularly • Maintain regular use of commute alternative over time • Increase frequency of use • Ambassador

  32. Faculty Mean = 26.28 Std Dev 17.727 N = 804 StaffMean =29.68 Std. Dev. = 15.865 N= 1,137 Student Mean: 24.89 Std. Dev. = 33.562 N= 1,197 Travel Time (minutes)

  33. Faculty Mean = 13.85 Std Dev 17.798 N = 804 Staff Mean =14.64 Std. Dev. = 12.097 N= 1,133 Student Mean: 13.04 Std. Dev. = 32.322 N= 1,176 Commute Distance (miles)

  34. Importance of Incentives

  35. Challenges Ahead • Educate decision makers • Secure administrative support • Make extra effort to know what others are doing • Consider trade-offs with longer term perspective • Market alternative transportation effectively • Register campus community to vote

  36. For more information • USF Facilities Planning and Construction, Sustainability web page • http://usfweb2.usf.edu/facilitiesplan/FPC/SACS/sustainhome.html • USF Center for Urban Transportation Research web site • http://www.cutr.usf.edu • National Center for Transit Research at USF • http://www.nctr.usf.edu

  37. Thank You Sara Hendricks, AICP Senior Research Associate Center for Urban Transportation Research University of South Florida College of Engineering 4202 East Fowler Avenue, CUT100 Tampa, FL 33620-5375 813-974-9801 hendricks@cutr.usf.edu

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