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EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council

EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council. “EMBA Council – Stone Tablets to Mobile Tablets”. Things They Are A Changin ’. http://www.youtube.com/watch?v= rZWqMcqQs50. http://www.youtube.com/watch?v= sHpqCNMUlWs. Shifting Sands of EMBA.

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EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council

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  1. EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council

  2. “EMBA Council – Stone Tablets to Mobile Tablets”

  3. Things They Are A Changin’ http://www.youtube.com/watch?v=rZWqMcqQs50 http://www.youtube.com/watch?v=sHpqCNMUlWs

  4. Shifting Sands of EMBA • Reminder of what’s changed and why it matters

  5. Source: damninteresting.com

  6. Industry Tuition - 2011 Red = None Grey = Partial Green = Full Source: EMBAC research partner, Percept Research

  7. What Changed? Summary – Industry Tuition Changes

  8. To the EMBA Industry • Broad exposure for industry not just schools • Students have better access to information • Students want to understand the differentiators of the EMBA • How have we responded? • Student facing web presence http://www.executivemba.org

  9. Prospective Student Site Traffic

  10. Prospective Student Site Search Tool • Oct. 20, 2010 through Sept. 21, 2011 • Avg. registering per month = 77 • Sept. 22, 2011 through Dec. 31, 2011 • Avg. registering per month = 148

  11. To the EMBA Industry • Broad exposure for industry not just schools • Students have better access to information • Students want to understand the differentiators of the EMBA • How have we responded? • Student facing web presence http://www.executivemba.org • Student facing app

  12. iPad/iPhone App • App launched – May 2, 2011 • Downloaded in 60 countries • Total Downloads = 1335

  13. iPad/iPhone App

  14. To the EMBA Industry • Broad exposure for industry not just schools • Students have better access to information • Students want to understand the differentiators of the EMBA • How have we responded? • Student facing web presence http://www.executivemba.org • Student facing app • Student facing eBook

  15. eBook

  16. So is everything changing?

  17. Still Constant Student Demographics

  18. Polling Survey - Course Materials Aug.2010 Dec.2011 8.71% 47.26% 12.08% 69.7% 30.3%

  19. Social Media Usage

  20. The Challenge

  21. Backup Slides

  22. Why It Matters To “A” Specific School • Direct outreach to students is no longer optional • Broader marketing channels are needed • Need to be where they are (e.g. social media) • Marketing to both organizations and individuals • Broader stakeholder management

  23. 2011 Year In Review Prospective Student Site Traffic

  24. Why It Matters To the EMBA Industry • Broad exposure for industry not just schools • Students have better access to information • Students want to understand the differentiators of the EMBA • Adoption of best practices across platforms • Program format shifts • Possibly some downward pressure on tuition • How have we responded? • Student facing web presence http://www.executivemba.org • Student facing eBook • Student facing app

  25. H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research

  26. H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research

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