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"7 habits of highly successful companies " presented at the Thought Leader conference in Berlin, March 2014
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Marc Jadoul (@mjadoul) 7 HABITS OF HIGHLY SUCCESSFUL COMPANIES Berlin, 27 March 2014 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
LIKE A CHILD CHASING A MONARCH BUTTERFLY ON A WINDY DAY, BUSINESS- TECHNOLOGY EXECUTIVES HAVE BEEN PURSUING ROI AS IT FLUTTERS TANTALIZINGLY WITHIN THEIR REACH. THEY JUST NEVER SEEM TO QUITE CAPTURE IT. “Business Technology: ROI Is In The Eye Of The Beholder” Brian Gillooly, Editor-in-Chief, Information Week (2002) 2 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
OF CEOs SAY TECHNOLOGICAL ADVANCES WILL TRANSFORM THEIR BUSINESS OVER THE NEXT 5 YEARS. 86% PWC US CEO Survey, January 2014 3 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHAT IF WE CHANGED OUR VIEW ON TECHNOLOGY? 4 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ABOUT ME SOCIAL BUSINESS ADVOCATE IC TECHNOLOGIST MARKETER 5 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
METHODOLOGY IT decision makers + senior executives + technology workers + technology students Interactive online diary In-site interviews Quantitative online study (N=400) (N=25) (N=3,173) HABITS APPLIED BY HIGHLY SUCCESSFUL COMPANIES. 7 Source: Alcatel-Lucent, 2012 ~100 6 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#1 THEY PUT HIGH-END MOBILE TECHNOLOGY IN THE HANDS OF THEIR EMPLOYEES. 7 7 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TOP EARNERS ABOVE AVERAGE TREADING WATER DOWNWARD SLIDE FAILING COMPANIES 4G LTE 49% 34% 33% 31% 31% SMARTPHONE 45% 31% 27% 27% 24% TABLET 2G/3G MOBILE OR SMARTPHONE 50% 44% 43% 44% 35% LAPTOP COMPUTER 74% 68% 72% 70% 70% 55% 44% 44% 43% 40% AVERAGE Source: Alcatel-Lucent, 2012 8 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#2 THEY LEVERAGE THE EMPLOYEES’ PERSONAL TECHNOLOGY. 9 9 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
71% WORKERS USE PERSONAL DEVICES. 47% GEN-X AND GEN-Y BRING APPS TO WORK. PERSONAL TECHNOLOGY DOES NOT NECESSARILY INCREASE THE COST OF IT SUPPORT. IT departments Frontline workers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More No change Less Source: Alcatel-Lucent, 2012 10 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#3 THEY USE IT TO EQUIP WORKERS WITH USEFUL TOOLS AND DRIVE A HEALTHY CULTURE. 11 11 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
47% 74% OF TOP EARNER EMPLOYEES CAN WORK WHEREVER THEY CHOOSE. 30% 61% OF THOSE WHO WORK REMOTELY SAY THEY ARE MORE PRODUCTIVE. Top earners Failing companies EQUIP EMPLOYEES WITH INNOVATIVE TOOLS, SERVICES OR CAPABILITIES. OF LARGE TOP EARNERS SAY REMOTE WORK HAS A POSITIVE EFFECT ON CULTURE. 60% Source: Alcatel-Lucent, 2012 12 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#4 THEY SEEK OUT INSPIRING LEADERS, NOT DRONES WHO FOLLOW DIRECTIONS. 13 13 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
SUCCESSFUL COMPANIES MENTIONCONFIDENCE, LEADERSHIPANDINTERPERSONAL SKILLS AS MOST DESIRABLE EMPLOYEE CHARACTERISTICS. STRUGGLING COMPANIES STILL RECRUIT PEOPLE THAT ARE GOOD INFOLLOWING DIRECTION AND THAT HAVEANALYTICAL CAPABILITIES. THEY ARE MORE LIKELY TO OFFER TECHNOLOGY TO SENIOR LEADERS, RATHER THAN EQUIP THEIR FRONT LINE WORKERS WITH THE TOOLS AND TECHNOLOGY THAT THEY MAY NEED. Source: Alcatel-Lucent, 2012 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#5 HR AND IT COMMUNICATE TO IMPROVE CULTURE, RECRUITMENT AND RETENTION. 15 15 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE? HR18% IT + HR32% IT 41% Neither 82% 77% 70% Cultural gurus Dinosaurs 67% 16% 13% 11% 3% % who say there is a connection between IT tools, services and policies and company culture % who say there is a connection between IT tools, services and policies and employee recruitment or retention % who say HR has more influence with regards to technology decisions than 3 years ago % who say there is a great amount of communication between business leaders and IT Source: Alcatel-Lucent, 2012 16 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#6 THEY UNDERSTAND THAT EMPLOYEES NEED TO TAKE BREAKS. 17 17 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PERSONAL SURFING AND SOCIAL MEDIA ARE VALUABLE BREAKS AND BOOST EMPLOYEE PRODUCTIVITY. COMPANY ALLOWS EMPLOYEES TO ACCESS THE WEB. 84% 69% 65% 54% Top earners Failing companies Cultural gurus Cultural dinosaurs EMPLOYEES VALUE MORE THAN JUST MONEY: TECHNOLOGY BENEFITS + IT POLICIES + NETWORK SPEED ARE HIGHER VALUED BY EMPLOYEES THANSALARY. Source: Alcatel-Lucent, 2012 18 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
#7 THEY HAVE FORWARD- LEANING CULTURES THAT BREAK FROM THE NORM. 19 19 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THEY ENCOURAGE EMPLOYEES TO TAKE CALCULATED RISKS WITHOUT FEAR OF REPRIMAND IN THE EVENT OF FAILURE. THEY DISPENSE REWARDS BASED ON CLEARLY DEFINED MEASUREMENTS OF EMPLOYEE PERFORMANCE, NOT SUBJECTIVE MANAGEMENT EVALUATIONS. 55% OF TOP EARNERS SAY THEIR CORPORATE CULTURE IS VERY HEALTHY THEY USE A DELIBERATE PLANNING PROCESS TO ANTICIPATE FUTURE NEEDS. THEY VIEW TECHNOLOGY AS A STRATEGIC ASSET, CAPABLE OF DELIVERING COMPETITIVE ADVANTAGE, AND OFFER EMPLOYEES THE FLEXIBILITY TO WORK FROM WHEREVER AND WHENEVER THEY CHOOSE. Source: Alcatel-Lucent, 2012 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
FUBINI’S LAW 1. PEOPLE INITIALLY USE TECHNOLOGY TO DO WHAT THEY DO NOW —BUT FASTER … 2. THEN THEY GRADUALLY BEGIN TO USE TECHNOLOGY TO DO NEW THINGS … 3. THE NEW THINGS CHANGE LIFE-STYLES AND WORK-STYLES … 4. THE NEW LIFE-STYLES AND WORK-STYLES CHANGE SOCIETY … … AND EVENTUALLY CHANGE TECHNOLOGY. www.elearnspace.org/blog/2003/09/08/fubinis-law/ 21 21 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
OF COURSE THERE ARE STILL A FEW THINGS YOU COULD DO WITHOUT TECHNOLOGY … Video: http://www.youtube.com/watch?v=rl3wWccjD4Y by Alcatel-Lucent 22 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul