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IMS Integration Challenges (2010)

"IMS Challenges: Integration, Migration and creation of Sustainable business" presented at the ETSI workshop on "IMS Implementation, Deployment & Testing" in Sophia Antipolis, November 2010.

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IMS Integration Challenges (2010)

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  1. IMS Challenges: Integration, Migration and creation of Sustainable business Marc Jadoul Sophia Antipolis, 24 November 2010.

  2. IMS is a Journey, Not a Destination (John Delaney, OVUM) Application Enablement Vision Value Convergence Business Case Application Eco-system SDP ServCo TDM IMS Broadband RCS All-IP High Leverage Network LTE Operational Excellence Technology OpCo Execution Copyright © 2010 Alcatel-Lucent. All rights reserved. 2 | ETSI IMS Conference | November 2010

  3. Challenge #1 Mitigating IMS Integration Costs and Risks Multi-vendor platforms interoperability End-to-end functionality, scalability, security and QoE OSS/BSS, applications, CPE and clients integration Network and software configuration management Dealing with multi-vendor team dynamics Reducing costs & risks of project delays Labs, methodologies & tools for testing & validation Expertise, experience and facilities are key to integrate complex multi-vendor networks. Copyright © 2010 Alcatel-Lucent. All rights reserved. 3 | ETSI IMS Conference | November 2010

  4. A Holistic Approach to Solution Development & Validation Integr.& Verific- ation Implementation Acceptance Analysis & Design Customer Customer Validation & Acceptance Validation Strategy Solution Definition End-to-End Transition Acceptance Plan & Design SI Validation Multi- vendor Requirements Development Requirements Verification Verification Plan & Design System Architecture & High Level Design Design Verification Integration Plan & Design Detailed Design Integration Specification Acceptance Element System Implementation time Copyright © 2010 Alcatel-Lucent. All rights reserved. 4 | ETSI IMS Conference | November 2010

  5. What Gets Measured Gets Managed IMS functional regression testing (POTS & SIP) Typical industry performance Measured* Alcatel-Lucent performance Test coverage 126 tests 20-30 tests Test creation time 1 hour/test 10 minutes/test Test execution time 1 night 1 person week Test efficiency ~ 2 tests/hour ~ 25 tests/hour Lab utilization mostly daytime day and night Quality coverage human based on MOS KQI Reporting error prone KQI based (*) Alcatel-Lucent lab results and customer project metrics Copyright © 2010 Alcatel-Lucent. All rights reserved. 5 | ETSI IMS Conference | November 2010

  6. Challenge #2 Migrating Network and Subscribers to IMS Migration from PSTN, NGN and pre-IMS to IMS Technical vs. commercial migration Network, site and operations readiness Minimal impact on service continuity Migration methodology, processes & tools Resource planning, scheduling and fallback scenarios Engaging all stakeholders, including regulators and end-users Predictability and automation are key to execute large scale migration projects. Copyright © 2010 Alcatel-Lucent. All rights reserved. 6 | ETSI IMS Conference | November 2010

  7. Methodology & Tools for PSTN to VoIMS Migration OSP data OSP data records validation & cleansing TDM switch routing data legacy EMS/OSS/BSS POTS users Distribution frame Subscriber data Provisioning & synchronization ISDN users Data migration Physical cutover Re-routing IP IMS core MSAN cloud next gen EMS/OSS/BSS subscriber data routing data Copyright © 2010 Alcatel-Lucent. All rights reserved. 7 | ETSI IMS Conference | November 2010

  8. What Gets Measured Gets Managed PSTN to IMS Voice Line Migration Typical industry performance Measured* Alcatel-Lucent performance OSP data correctness ~ 100% ~ 85% OSP data validation time 4 minutes/line 10 seconds/line Data provisioning speed 600 lines/hour 50,000 lines/hour 1st pass-migration yields 50-60% 98% End-user outage time during physical cutover 20 minutes <20 seconds Migration window overnight 24/24 Overall migration cost ~ 70% 100% (*) Alcatel-Lucent lab results and customer project metrics Copyright © 2010 Alcatel-Lucent. All rights reserved. 8 | ETSI IMS Conference | November 2010

  9. Challenge #3 Creating a Sustainable IMS Business Implementing a win-win-win model for Network Providers, Application Providers and End-Users Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience Reducing time-to-market while stimulating open innovation and developer eco-systems A sound business model and go-to-market strategy are key to drive successful commercial launch. Copyright © 2010 Alcatel-Lucent. All rights reserved. 9 | ETSI IMS Conference | November 2010

  10. Application Enablement Leveraging a Service Provider’s IMS Environment Developer Program Open API Platform Device Defragmentation API Library Developer Tools Business Tools Prototyping Publishing API Provider Tools API Exposure Application Enablers Automatic Application Identification Interactive Voice and Video Media Massively Scalable QoS Customer Engagement Presence Location Network Address Book Identity Management Content Distribution Call Control & Routing Optimized Video Delivery Rich Messaging Transcoding Subscriber Data Monetization Content Streaming Advertising & Offers Converged Policy Framework Payments & Charging Etc. High Leverage Network with IMS Core Copyright © 2010 Alcatel-Lucent. All rights reserved. 10 | ETSI IMS Conference | November 2010

  11. What Gets Measured Gets Managed Consumer Demand for New Applications and Bundles Consumer likelihood to sign up for LTE applications Preferred tariff models for LTE data services Live Messaging 15% 34% Next-Generation Music 14% 30% • HSI + top 6 apps • Advertizing • Monthly fee 28€ Enhanced Mobile Video 10% 31% 32% Multi-Party Video Call 9% 25% Image-Enabled Search 8% 26% Location-Based Services 8% 25% • HSI + top 6 apps • No advertizing • Monthly fee 35€ 12% Mobile Video Monitoring 11% 21% Mobile Gaming 7% 21% • HSI + top 3 apps • No advertizing • Monthly fee 28€ 11% Definitely would sign up Probably would sign up (*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009 Copyright © 2010 Alcatel-Lucent. All rights reserved. 11 | ETSI IMS Conference | November 2010

  12. Conclusion Vision Execution Sustainable business S Integration TDM All-IP I M Technology Value Migration OpCo ServCo There are many challenges ahead on your IMS journey. Need for a holistic approach and an experienced partner. Copyright © 2010 Alcatel-Lucent. All rights reserved. 12 | ETSI IMS Conference | November 2010

  13. www.alcatel-lucent.com www.alcatel-lucent.com marc.jadoul@alcatel-lucent.com be.linkedin.com/in/mjadoul Copyright © 2010 Alcatel-Lucent. All rights reserved. 13 | ETSI IMS Conference | November 2010

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