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CRICBUZZ – HUMONGOUS REACH

CRICBUZZ – HUMONGOUS REACH. On an average, Cricbuzz records close to 89 million Unique Visitors and 15 billion Page Views every month across platforms with 9 billion average time spent/month

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CRICBUZZ – HUMONGOUS REACH

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  1. CRICBUZZ – HUMONGOUS REACH • On an average, Cricbuzz records close to 89 millionUnique Visitors and 15 billion Page Views every monthacross platforms with 9 billion average time spent/month • 110 million users accessed Cricbuzz every month during IPL 2017 and ICC Champions Trophy 2017 and cumulatively spent close to 60 billion minutes – that roughly converts to 1,10,000 years. This is a significant 90% growth in traffic compared to the same period in 2016 • 66 million+ total app users • Over 8.7 million fans on Facebook & 3.3 million followers on Twitter. The engagement levels on Cricbuzz are highest as compared to any other cricket property

  2. DEMOGRAPHICS * As per survey conducted by Cricbuzz through Survey Monkey

  3. CRICBUZZ TRAFFIC OVERVIEW

  4. HUMONGOUS TRAFFIC ACROSS PLATFORMS 58 mn+ 9-10 BN 70-80 mn+ 3.5 mn+ 3.8 BN 550 mn 8-9 mn Source: 5 mn+ 226mn 600 mn

  5. TOP SIX APPS ON THE APPS STORE 66+ MILLION APP DOWNLOADS MOST POPULAR/DOWNLOADED Amongst top 3 sports app globally HIGHEST RATED Avg 4.4/5 on Android MOST ENGAGED Time spent/page DISPROPORTIONATE MARKET SHARE * App ranking as on 24 Oct, 2017

  6. COMSCORE UNIQUE VISITORS GRAPHS FOR LAST 8 MONTHS (DESKTOP – INDIA) • Cricbuzz has consistently been the top destination, both in terms of unique visitors and pageviews, over the last 8 months • Average Unique Visitors over last 8 months (Apr’17 to Nov’17) comparison: • Cricbuzz – 3,826,375 • ESPN Cricinfo – 1,938,750

  7. COMSCORE PAGEVIEWS GRAPHS FOR LAST 8 MONTHS (DESKTOP – INDIA) • Cricbuzz has consistently been the top destination, both in terms of unique visitors and pageviews, over the last 8 months • Average Pageviews over last 8 months (Apr’17 to Nov’17) comparison: • Cricbuzz – 154,875,000 • ESPN Cricinfo – 48,250,000

  8. ASTOUNDING CONSUMPTION LEVELS DURING IPL & CT 2017 IPL 2017 ICC CT 2017 Source:

  9. MOST FOLLOWED CRICKET APP/SITE * As per survey conducted by Cricbuzz through Survey Monkey

  10. APP ANNIE ACTIVE USERS GRAPHS FOR LAST 9 MONTHS • Cricbuzz has consistently been the top destination, in terms of Active Users, over the last 9 months • Average Unique Visitors over last 9 months (Apr’17 to Dec’17) comparison: • Cricbuzz – 29,000,000 • ESPN Cricinfo – 6,000,000 * Data only for [India, China, Pakistan, UAE, UK, US]

  11. APP ANNIE MONTHLY DOWNLOADS GRAPHS FOR LAST 9 MONTHS • Cricbuzz has consistently been the top destination, in terms of Monthly Downloads, over the last 9 months • Average Unique Visitors over last 9 months (Apr’17 to Dec’17) comparison: • Cricbuzz – 2,024,000 • ESPN Cricinfo – 163,000 * Data only for [India, China, Pakistan, UAE, UK, US]

  12. GOOGLE TRENDS TRENDING GRAPH Source:

  13. CRICBUZZ TRAFFIC DRILLDOWN

  14. TRAFFIC SOURCE: DIRECT vs ORGANIC vs PAID Source: 60% of the Cricbuzz’s total traffic is from Direct source. The above graph illustrates that Cricbuzz’s Direct and Organic traffic forms 90% of the total traffic on all platforms combined

  15. CONTENT DEPTH

  16. CRICBUZZ AS A VIDEO PLATFORM • Cricbuzz has an exclusive association with cricket’s best ‘Storyteller’ and ‘The Voice of Cricket’ Harsha Bhogle. Cricbuzz was exclusively associated with the ‘Nawab of Najafgarh’ Virender Sehwag for the ICC World T20 2016. Alan Wilkins a renowned cricket commentator was also part of Cricbuzz as a ‘Guest Analyst’ during the 2016-17 India – England series • Cricbuzz has produced and hosted over 750+ videos clips in the last one year which includes - Match related videos – Special Content: Cricbuzz Unplugged - Chronicles of English Summer - Your Memories My Stories and Player Interviews/Analysis and a bunch of in-house stat-based videos - player auctions - breaking news - information-based clips - top performers – interviews - new records etc. • Harsha Bhogle’s videos have garnered over 210 million views on Cricbuzz in the first year of association 2017 Half-Yearly Numbers (Apr-Sep)

  17. MONTH ON MONTH VIDEO VIEWS FOR THE LAST 6 MONTHS (Apr – Sep 2017) Source: On an average Cricbuzz videos will get over a 30 million video views on a monthly basis

  18. MONTH ON MONTH EDITORIAL PAGEVIEWS FOR THE LAST 6 MONTHS (Jul – Dec 2017) Source: On an average Cricbuzz news articles will get over a 100 million pageviews on a monthly basis

  19. BRAND CAMPAIGNS DURING IPL 2017

  20. BRAND CAMPAIGNS DURING CHAMPIONS TROPHY 2017

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