SCOUTINGin All Markets Membership Impact Department

1. SCOUTINGin All Markets

2. SCOUTINGin All Markets • Session Objectives: • Introduction of the Membership Impact Department • Introduction of the Membership Impact Department-Resources website • Cultural Traits • Language Resources available for planning a successful membership campaign- • Youth Recruitment resources for All Markets • English/Spanish New Unit retention guide and resources

3. SCOUTINGin All Markets MembershipImpactDepartment The Department is available to HELP councils in: Membership resources, reports, strategies and plans Provide Cultural Training for staff and volunteers Direct program development to bring scouting to All Markets New unit cultivation & retention in All Markets

4. SCOUTINGin All Markets Membership Impact Department Web Pages “English” http://www.scouting.org/scoutsource/Membership.aspx “Spanish” http://www.scouting.org/scoutsource/Membership/Cultural_Marketing/recursos.aspx

6. SCOUTINGin All Markets • 5 Common Cultural Traits • Strong Cultural Identity • Languages in America • Emphasis on Family • Strong Religious Identity • Respect for the Elders

7. 5 Common Cultural Traits • Strong Cultural Identity • Languages in America • Emphasis on Family • Strong Religious Identity • Respect for the Elders

8. 5 Common Cultural Traits • Strong Cultural Identity • Languages in America • Emphasis on Family • Strong Religious Beliefs • Respect for the Elders

9. Cultural Traits • Strong Cultural Identity • Languages in America • Emphasis on Family • Strong Religious Beliefs • Respect for the Elders

10. 5 Common Cultural Traits • Strong Cultural Identity • Languages in America • Emphasis on Family • Strong Religious Beliefs • Respect for the Elders

11. Scouting’s Success in All Markets • Consistency of the Scout Oath and Law with all Cultures • Scouting’s Family-Centered Programs • Educational Emphasis of Scouting

12. What do “Parents Say They…” • Want to participate in activities with their entire family • Many families Have no legacy in Scouting • Trust their employers, clergy, community leaders, and other parents in the community to provide them with information about organizations • Would use such words as responsible, instills respect for others, and teaches teamwork and how to set goals to describe Scouting • Perceive that Scouting is too expensive • Are interested in youth activities that preserve their cultural heritage, religious beliefs, and teach responsibility

13. Keys to reaching All Parents • To attract more families to Scouting, parents suggest: • Using local sports stars, actors, and leaders from their community to promote Scouting • Advertising in publications in All Markets • Social Media for educating parents and youth. (Facebook, YouTube, and Twitter) • Focusing on the core values Scouting teaches

14. SCOUTINGin All Markets Planning for a Successful Council, District, and Unit All Markets Membership Campaign

15. Recruitment Plan

18. Where to find the report Council Market Analysis Available to professional staff on MyBSA • From the My-BSA Home page • Click BSA Resources • Select Council Market Analysis Information • Then locate your region, area, and headquarter city Council Market Analysis • For an Excel spreadsheet containing the data, e-mail a request to research.team@scouting.org.

19. Youth Membership

20. New Unit Support for Volunteers and Professional Scouters

21. Click on New Unit Retention Guide

22. New Unit Retention Guide / Guía de rentención para nuevas unidades

23. Goal: High Performing Units • Why “Volunteer driven, professionally guided”? • Facts: • 5000+ professionals • 1.2 million volunteers • So membership is- “Volunteer driven, professionally guided”

24. English Edition Spanish Edition New Unit Organization Kit

26. SCOUTINGin All Markets Youth Recruitment Resources

27. Click on Spanish Resources

32. Recruitment Support

33. Preguntas? Questions?

34. “Making America stronger one Scout at a time”

35. Membership Recruitment TeamSupporting Local Councils Rudy Gonzalez Membership Specialist Membership Impact Dept. rudy.gonzalez@scouting.org Work # 972-580-2377