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What Should a Business Plan Look Like?

Learn how to craft an effective business plan that communicates your vision, analyzes competition, identifies market trends, outlines marketing strategies, and more. Get ready to dive into the world of business ownership!

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What Should a Business Plan Look Like?

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  1. What Should a Business Plan Look Like? A Guide to Creating Your Own Business Plan! Instructor Name

  2. Why? • Objectivity • Effective Management • Communicate Your Vision

  3. Cover Page • Business Name and Address • Your Name and Address • Logo of Your Business • Do not copy another business logo!

  4. Statement of Purpose • What your business does • Why does it function?

  5. Table of Contents • Outline of the different sections in your business plan • Page numbers!

  6. Description of Business • Business Form (sole proprietor, partnership, etc…) • Type of business • Product or service • Industry Trends

  7. Competition • Who are your direct and indirect competitors in your area? • How are their businesses doing? • What can you learn from them? • What are their strengths and weaknesses?

  8. Product/Service • What (product or service) are you selling? • Which products/services are in demand? • What is different about your product? • How much will you keep in stock?

  9. Business Location • How much space you will have? • Is it easily accessible/advertised? • Any market or demographic shifts? • Detailed description!

  10. Marketing • How will you market your product? • Where? • Will you use an outside marketing firm?

  11. Personnel • How many employees will you hire? • How will you hire? • What are your training plans • What will your management structure look like? • Salaries, benefits, insurance?

  12. Are You Ready To Swim With the Sharks? • Enjoy the first step in becoming a business owner! • Let’s get started on your business plan!

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