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Learning Chapter. Observational Learning. Module 21. Albert Bandura and Observational Learning. Module 21: Observational Learning. Observational Learning. Learning by observing others. Model. Person observed in observational learning. Modeling.
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Observational Learning Module 21
Albert Bandura and Observational Learning Module 21: Observational Learning
Observational Learning • Learning by observing others
Model • Person observed in observational learning
Modeling • Process of observing and imitating a specific behavior
Albert Bandura (1925- ) • American psychologist who has done major studies in observational learning • Studies the consequences a model has on subjects • Bobo Doll experiments
Bobo Doll Experiments • Children watched an adult model show aggressive behavior toward a bobo doll • Three experimental conditions: • The model was praised. • The model was punished. • The model received no consequences for the aggressive behavior.
Vicarious Learning • Learning by seeing the consequences of another person’s behavior
Modeling Requirements • Bandura suggests four requirements for effective modeling to occur: • Attention • Retention • Ability to reproduce the behavior • Motivation
Bandura’s Bobo Dolls • Insert “Bandura’s Bobo Doll Experiment” Video #11 from Worth’s Digital Media Archive for Psychology. • Instructions for importing the video file can be found in the ‘Readme’ file on the CD-ROM.
Observational Learning in Everyday Life Module 21: Observational Learning
Antisocial/Prosocial Behavior • Antisocial behavior - negative, destructive unhelpful behavior • Prosocial behavior – positive, constructive, helpful behavior • Both types of behavior can be modeled effectively.
Observational Learning of Violence From the Media Module 21: Observational Learning
APA Commission on Violence and Youth • Higher levels of violence on TV are associated with increased acceptance of aggressive attitudes and behavior • Children’s exposure to TV violence has harmful, lifelong consequences
APA Commission on Violence and Youth • Portrayals of women as victims and minorities as aggressive lead more violence • Viewing TV programming and commercials affects our concept of reality.
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