Welcome to the Business Mentors: Succession Planning and Business Development Summit

1. Welcome to the Business Mentors:Succession Planning and Business Development Summit Presenter:Darren Hudema, WLS Restoration Products Specialist/Legend Brands

2. Attitude and Change – Important for Success?

3. What is Success? Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit. The greater danger for most is: The aim is too high and we miss it. Set to low and we reach it. Attitude

4. What Affects Success? Attitude Change You!

5. You! – Affects Change Are you a follower or a leader? Follower: Goes down the same road everyone else has gone. Not open for new ideas or ventures. Content with current status.

6. You! – Affects Change Are you a follower or a leader? Leader: The person who leads or commands a group, organization, or country. Open for new ideas or ventures. Not content with current status.

7. Attitude – Affects Change Why is my business deadlocked?

8. Attitude – Affects Change

9. Attitude – Affects Change • WHO ARE MNA ON YOUR TEAM? • Those who have no vision or dream • Those who rest satisfied with what they are getting. • Lack of sense of team-working, happy with what they are – janitor, carpet cleaner… • Leader who lacks leader’s qualities, who fail to lead by example. • Team who fails to tee-up the leader. • Those who have no discipline, no punctuality, no ownership in their tasks. • Those who are content – refuse to learn, to invest in learning.

10. Attitude – Affects Change • WHO ARE MNA ON YOUR TEAM? • Those who have no vision or dream • Those who rest satisfied with what they are getting. • Lack of sense of team-working, happy with what they are – janitor, carpet cleaner… • Leader who lacks leader’s qualities, who fail to lead by example. • Team who fails to tee-up the leader. • Those who have no discipline, no punctuality, no ownership in their tasks. • Those who are content – refuse to learn, to invest in learning.

11. Why my business is slow? We do not know what we do not know, therefore, we pretend to know all. We think by sitting in a training-room is a waste of money, or indication of ignorance. We do not invest or re-invest in our business or personnel. We mislead, misguide, poison the team due to our own ignorance. Don’t know the importance of literature – supporting business building materials. Talkative talkers, but poor action takers. Hijack the business – pocket cash or products.

12. Attitude: Drives Behavior If you want to succeed at anything you need to have the right mindset. Is Infectious Your attitude is the first thing people pick up on in face-to-face communication. Power of Passion Successful people win because they love what they do. All of them have a very strong desire to succeed.  Getting Inspired Succeeding requires a strong intention to succeed.  Self-Motivation You can achieve everything you have ever wanted to have, experience, or become. Effective Problem Solving When you think of problems you'll only attract more problems. When you think of solutions – you'll attract solutions and opportunities. Affects Entrepreneurial Creativity Entrepreneurial Creativity is about coming up with innovative ideas and turning them into value-creating profitable business activities.

13. Attitude leads to Change

14. Attitude leads to Change

15. Why Change? • Think of where this industry came from: • Janitors – Carpet Cleaners • Carpet Cleaners – Water damage • Water damage – Fire restoration • Fire restoration – Specialized • Specialized: • Mold • Bio-remediation/trauma • Infectious control • All required change! • Change led to growth! • Business • Industry • Business development and growth leads to succession.

16. Failure – Leads to Opportunities! Can’t let the fear of failure keep you from: Change Growing Individual Company Develop new opportunities Failure Led to Success! Michael Jordan – Net worth, $1.14 Billion The Beatles – $2 Billion Steve Jobs – $10.2 Billion Eminem – $115 Million Walt Disney – $5 Billion Oprah – $3.2 Billion Albert Einstein - $12 Million

17. If Your Business isn’t Growing, It’s Dying! • Remind us of how important growth is to the health of our companies. • You don’t have to look hard to see that at the center of every successful company’s goals is growth! • Arm yourself with the right tools, create a strong plan and execute like your life depends on it. • Know your competition • Draw up a business plan for growth • Execute – No Remorse • If you’re not number one – then be number two! • Don’t pigeon hole your company – Diversify

18. Take a Chance to be First! • Avis – Hertz Rivalry 1962 • Ad agency Doyle Dane Bernbach decided to embrace Avis’ second-place status as a sneaky way to tout the brand’s customer service. “When you’re only No. 2, you try harder,”. “Or else.” • Hertz was #1 – Avis #2 • Avis tells story in his 1986 autobiography, “Take a Chance to Be First”.

19. Take a Chance to be First! • Avis – Hertz Rivalry 1962 • Avis Implemented a Campaign: • “We Try Harder” • Ads were an instant hit. • Within a year, Avis went from losing $3.2 million to earning $1.2 million—the first time it had been profitable in more than a decade. • From 1963 to 1966, as Hertz ignored the Avis campaign, the market-share percentage gap between the two brands shrunk from 61–29 to 49–36.

20. “When you’re only No. 2, you try harder,” went the new tagline. “Or else.” • What did Avis do? • Made “CHANGES”! • Avis’ killer idea: Put the cars inside airports. At the time, most rental lots—including Hertz’s—were located in downtowns. • Avis thought he could cater to the growing ranks of business travelers who wished to fly into cities, drive to a series of meetings, and fly out the same day. • Ad kicked the car rental race into another gear. • Campaign never mentioned Hertz at all.

21. “When you’re only No. 2, you try harder,” went the new tagline. “Or else.” • What did Avis do? • “Avis can’t afford not to be nice.” • “Avis can’t afford to make you wait.” • “Avis can’t afford dirty ashtrays.” • The campaign would run for the next 50 years, all over the globe. • What are you doing to be #1? • If your not leading, your following… • Following you’re seeing where your competition has already been.

22. How Important is Attitude to Change? • 7 Important Things to Consider to Become #1 • Think big • Learn from yours and others failures • Be a Leader of Action • Have a Positive Mental Attitude (PMA) • Invest in Your Relationships • Have a Firm Resolution to Succeed • Self-Examination

23. Attitude – Affects Change/Success

25. Thank You! • Contact Info: