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Mobility for Millennials: How Best to Service the New Majority

Explore the changing landscape of mobility and learn how to effectively serve the Millennial generation. Discover their values, technology preferences, and the role of relocation technology in meeting their unique needs.

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Mobility for Millennials: How Best to Service the New Majority

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  1. Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound)

  2. The Times They Are a-Changin “ Out with the old. In with the new. Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what the new RadioShack is all about. ”

  3. Evolution Real Estate Banking Travel

  4. Real Estate

  5. Banking

  6. Travel

  7. Through the Years “The Greatest Generation” (Before 1928) Generation that fought and won WWII “The Silent Generation” (1928-1945) Conformist and civic instincts “The Baby Boomer Generation” (1946-1964) Spike in fertility after WWII “Generation X” (1965-1980) Baby Bust = post-WWII baby boom “The Millennial Generation” (After 1980) First generation to come of age in new millennium

  8. Meet the Millennials • Largest cohort since Baby Boomers • 50% of the US workforce by 2020 • 75% of the global workforce by 2025

  9. Profile • Age 25 • No Kids • Renters • Use Social Networks • Value Flexibility • Tech-Savvy

  10. Values • 80% expect to live and work abroad • 60% would take an international assignment for career development • 84% want to arrange services on their own

  11. “Gen X is tech-savvy, while Gen Y is tech-dependent.” 90% of Millennials check their email, texts, and social networks before they get out of bed

  12. Technology Gap • Millennials manage information differently • Grew up with the internet • Desire instant gratification • Text/email – not phone • Less concerned with privacy – live life in public • Want clear visibility • Desire structure • Cross-platform access

  13. Relocation Technology • Education • Destination information curated for employee • Teaches about relocation process • Creates excitement • (e.g. housing; neighborhood; schools; transportation)

  14. Relocation Technology • Managing the Relocation • Allows employee to move at own pace • 24/7 support online • Centralized location for data and decisions • Communication hub for all parties • Provides supplier network with instant access

  15. Relocation Technology • Policy and Budget • Distribute lump sum • Manage personal relocation budget • Handle employer-covered categories • Track and report on progress • Assistance with understanding tax implications

  16. Assignee Profile • Age • Marital Status • Position in Company • Benefits Package • Preferences • Outlook on Opportunity

  17. Mobility Manager Profile • Age • Background • Experience • Time Devoted to Relocation

  18. Future of Relocation: Five Years Out

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