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Explore the changing landscape of mobility and learn how to effectively serve the Millennial generation. Discover their values, technology preferences, and the role of relocation technology in meeting their unique needs.
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Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound)
The Times They Are a-Changin “ Out with the old. In with the new. Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what the new RadioShack is all about. ”
Evolution Real Estate Banking Travel
Through the Years “The Greatest Generation” (Before 1928) Generation that fought and won WWII “The Silent Generation” (1928-1945) Conformist and civic instincts “The Baby Boomer Generation” (1946-1964) Spike in fertility after WWII “Generation X” (1965-1980) Baby Bust = post-WWII baby boom “The Millennial Generation” (After 1980) First generation to come of age in new millennium
Meet the Millennials • Largest cohort since Baby Boomers • 50% of the US workforce by 2020 • 75% of the global workforce by 2025
Profile • Age 25 • No Kids • Renters • Use Social Networks • Value Flexibility • Tech-Savvy
Values • 80% expect to live and work abroad • 60% would take an international assignment for career development • 84% want to arrange services on their own
“Gen X is tech-savvy, while Gen Y is tech-dependent.” 90% of Millennials check their email, texts, and social networks before they get out of bed
Technology Gap • Millennials manage information differently • Grew up with the internet • Desire instant gratification • Text/email – not phone • Less concerned with privacy – live life in public • Want clear visibility • Desire structure • Cross-platform access
Relocation Technology • Education • Destination information curated for employee • Teaches about relocation process • Creates excitement • (e.g. housing; neighborhood; schools; transportation)
Relocation Technology • Managing the Relocation • Allows employee to move at own pace • 24/7 support online • Centralized location for data and decisions • Communication hub for all parties • Provides supplier network with instant access
Relocation Technology • Policy and Budget • Distribute lump sum • Manage personal relocation budget • Handle employer-covered categories • Track and report on progress • Assistance with understanding tax implications
Assignee Profile • Age • Marital Status • Position in Company • Benefits Package • Preferences • Outlook on Opportunity
Mobility Manager Profile • Age • Background • Experience • Time Devoted to Relocation
Future of Relocation: Five Years Out