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LENOX CHAMBER OF COMMERCE

Explore updates, strategies, and goals for the Lenox Chamber of Commerce in 2016. Get insights on membership, marketing, and events committees, and discover initiatives aimed at improving communication, business intelligence, and membership growth. The text highlights key strategies, marketing opportunities, and upcoming events to boost the local economy and enhance visitor experiences in Lenox.

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LENOX CHAMBER OF COMMERCE

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  1. LENOX CHAMBER OF COMMERCE General Assembly Meeting 2016

  2. AGENDA • Welcome • Lenox Selectman – Channing Gibson • Marketing Committee Update • Membership Committee Update • Events Committee Update • Wrap Up

  3. Welcome New Chamber Members • Design Menagerie • Second Home • Berkshire Home • Towne Gallery • Casablanca • Mary McGurn Media • Hilton Garden • Berkshire Wedding Collective • Willowbrook Home

  4. Accounts Receivable Policy needs to be Addressed

  5. Lenox (Berkshire County) Economy is encouraging but remains challenging + Unemployment is down + Increase Tourism = Hotel and meals tax + New business and investment Vs - Demographics - Labor shortages? - Loss of young people

  6. TOURISM IS COMPETITIVE BUSINESS

  7. 2016 Chamber Key Strategies • Continue to invest in marketing assets- website and mobile app • Expand tourism outside of Summer Season • Represent business interest and be members voice in town hall • Engage our membership

  8. LENOX SELECTMANCHANNING GIBSON

  9. Membership Committee Tina Bartini Kim Flynn Rob Murray Carlene Toole

  10. Goal #1 Improve communication to Membership Key initiatives: • Implement new software tool to track members…update emails and phone numbers • Utilize Mail Chimp to track and monitor emails • Engage members with monthly newsletter • Include Board Members Contact info on website • Rerun survey monkey Q4 this year

  11. Goal # 2 – Revamp Mixer Program Key Initiatives: • More Lenox only events • Engage with Speakers – Selectmen, BVB, State Rep • Special Topics: ‘How To’ Website advertising, social media, good practice sharing, etc.

  12. Goal# 3-Business Intelligence

  13. Goal #4 Grow Membership to 200 members by 2017 • Better member service through online system • Develop Communication plan: • Effective & Consistent • Board meeting highlights • Calendar events, programs, opportunities • Membership Newsletter • Clean data base of members

  14. Marketing Committee Matthew Chester Laurence Oberwager Carl Pratt

  15. Membership Opportunities • All members can receive free sidebar ads on Lenox.org (site had over 250,000 viewers in 2015) • Member events are free to add to online and app calendar • Lenox Facebook Page can share business news (Page “likes” are up 17 percent over Jan. 1 2015)

  16. New Marketing Goals • Cultivate Relationships with Media • More traffic to website • Improved events calendar • Increase information distribution

  17. What we need from you • Sharing and spreading social media • Updated events for Lenox Calendar • Advance knowledge of events to promote them • Participation in Co-op Advertising

  18. Events Committee Elizabeth Aspenlieder Doris Barsauskas Laurie Donovan Tim McCaffery Suzannah Van Schaick

  19. Our Goals • Support and develop our thriving local economy • Plan/support exciting & eclectic events for visitors from near & far • Create unforgettable experiences • Engage and inspire visitors as they explore and enjoy the shops, services, restaurants, lodgings, and cultural attractions • Keep locals engaged; keep visitors coming back year after year

  20. A TASTE OF LENOX Slated for June 2016 (Date TBA) • NEW (and savory!) INITIATIVE • Reinforce the diversity and flavor of the area • Restaurants, Lodgings, Businesses, and Culturals have opportunity to participate • Guest chefs/bartenders/servers; inspiring theatre • Discounts and specials

  21. GILDED AGE WEEKENDSeptember 10 & 11 • Step back in time; experience a celebration of the Gilded Age • Destination Weekendexpands upon the popular Tub Parade • Special readings & performances of works by Gilded Age authors • Flower exhibits/displays • Themed specials shops & restaurants

  22. APPLE SQUEEZESeptember 25 - 27 • Build on past successes • 10,000 visitors currently; Goal = 15,000 • ADD:  Farm to Table Harvest Dinner  3-day celebration • Vendors locations: Goal = expanded to include more streets • Parking: Move vendor parking outside downtown area • Close-in parking for visitors and attendees • Rates: Planned increase in rates for vendor’s participation

  23. TRICK OR TREAT THE STREETSOctober 28, 29, 30 & 31 • Lure visitors to spend the entire weekend in the area • Offer a weekend-long event for “locals” and “almost locals” • Offerings include: • The Mount’s annual ghost stories event • Spooky self-guided walking tours of Lenox • Luminary lined streets with shops open late • Spooky treats and themed libationsat shops/restaurants • ‘Spook-tacular’ Costume contest • Haunted Pub Crawl • Annual Halloween Town Parade

  24. MAKING SPIRITS BRIGHTDecember 2, 3 & 4 • Destination Weekend event--build on successful 2015 event • SHOP LOCAL: participate in this exciting weekend • Expand event to involve more businesses • Lodging, restaurants, shops, Culturals! • Events include: • Holiday tree-lighting and Santa visit; Caroling • Santa Pub Crawl; Pop Up Shakespeare; • Photo Booths; Children’s Choir; Shops Open late • Luminary lined streets and more!

  25. GO LENOX CHAMBER VOLUNTEER TEAM! • How do we • Make a lasting impression on our visitors? • Make them want to come back year after year? • It goes without saying … We need you!!!. • Please Volunteer

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