Why User Testing is Important While Building an App and Website

1. Why User Testing is Important While Building an App and Website In the digital world, websites and app have become essential for businesses and individuals to showcase their products, services, or ideas to a larger audience. But what makes a website or an app successful? The answer is simple - a great user experience. A website or app that is easy to navigate, responsive, and delivers the intended message is more likely to attract and retain users. To achieve this, it is important to perform user testing during the development process. User testing is the process of evaluating websites and app builds with real users to gather feedback on their design, functionality, and overall experience. This information can then be used to make improvements that enhance the user experience and improve the overall success of the website or app. Here are some of the key reasons why user testing is essential when building websites and apps: ●Identifies Usability Issues One of the most important reasons to perform user testing is to identify any usability issues that may arise. During the testing process, users will interact with the website or app, and their feedback can reveal any pain points that need to be addressed. This can include issues such as slow load times, confusing navigation, or difficulty finding specific information. By fixing these issues, the overall user experience can be improved, leading to increased engagement and satisfaction. ●Improves User Experience User testing provides valuable insight into what users are looking for when they visit a website or use an app. This feedback can be used to create a better user experience by incorporating

2. features that meet their needs and expectations. For example, if users consistently have trouble finding specific information, the navigation structure can be reworked to make it more intuitive. ●Increases Engagement and Retention An excellent user experience is key to keeping your users engaged and making them come back for more. User testing can reveal areas where the experience can be improved, leading to increased engagement and retention. This can translate into increased sales, conversions, and overall success for the website or app. ●Helps to Validate Design Decisions The design of a website or app is a crucial factor in its success. User testing allows designers to validate their decisions by gathering feedback from real users. For example, if a particular colour scheme or layout is not well-received, changes can be made to improve the design and create a more appealing experience for users. ●Saves Time and Money Performing user testing during the development process can save time and money in the long run. By identifying and fixing issues early on, the need for major redesigns or overhauls can be avoided. Additionally, the cost of fixing issues during the development process is typically much lower than fixing them after the website or app has been launched. To sum up, when building a website or app, it is important to prioritise user testing to ensure that the end product meets the needs and expectations of its target audience. By incorporating user feedback, businesses and individuals can create websites and apps that deliver a great user experience, leading to increased engagement, satisfaction, and success.

3. References: https://mmw3degrees.edublogs.org/2023/02/10/why-user- testing-is-important-while-building-an-app-and-website/ 2/2-6 Orion Rd, Lane Cove NSW 2066, Australia https://mmw3degrees.com.au/ contact@mmw3degrees.com.au + 61 2 9427 1555