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A Marketing Plan for Iowa Freemasonry

A Marketing Plan for Iowa Freemasonry. Grand Lodge of Iowa Grand Master Bryce Hildreth. A Plan to Grow. What Introduce Freemasonry to a new “generation” of potential masons. Why Strengthen the Craft. How Public outreach in person, in the press and online.

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A Marketing Plan for Iowa Freemasonry

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  1. A Marketing Plan for Iowa Freemasonry Grand Lodge of IowaGrand Master Bryce Hildreth

  2. A Plan to Grow • What • Introduce Freemasonry to a new “generation” of potential masons. • Why • Strengthen the Craft. • How • Public outreach in person, in the press and online. • Positive associations in the entertainment media. • Who • You! All of you!

  3. The Opportunity • “National Treasure” 2004 • Positive portrayal of Freemasonry • $348 Million Box Office • Led a new cohort to the Craft • “The Lost Symbol” 2009 • Bestselling novel – Dan Brown • “Love letter” to the fraternity • Movie release 2013? • Demographic shift • Rise of the “Millenials” • pewresearch.org/millenials

  4. Our Options • More to the Same (low hanging fruit) • Reactivate dormant members. • New and Improved (retention) • Make current product better to keep people engaged. • New Markets – Same Product (true growth) • Reach out via social media and online • Invitation to petition.

  5. Outcomes • More good members • Men who seek association. • Men who seek improvement. • Men who seek… • Become easier to find • New methods, same great product… Freemasonry.

  6. The Unified Campaign • “What was lost can be found.”

  7. The Unified Campaign • The Unified Theme: • “What was lost can be found.” • Plays off media associations. • Provides a common catchphrase. • Links theme to movie and to our own materials. • Alludes to what we offer…

  8. The Unified Campaign • The Unified Website • www.iowafreemasonry.org • Clean • Easy to Use • Focused on non-members • Portal for further action • Contact Grand Lodge • Membership referrals

  9. Call to Action Act locally…

  10. Local Tactics • Go to the movie when it comes out • Go as a Lodge • Take non-masons • Call your paper or local TV station • Offer interviews about the lodge • Movie theater ads • Ask about an ad to run before the movie

  11. Local Tactics • Update your web presence • Accurate information online • Post to Facebook page • Check your e-mail! • Wear your lodge logo • T-Shirts with the Unified Theme • Promote the square and compass always • March in parades

  12. Local Tactics • Improve your lodge signage • It’s your most visible asset • Print Lodge business cards • Include the unified web address • Run a classified ad! • Invite inquiry • Inexpensive

  13. Local Tactics • Buy search terms on Google • Lodge keywords • Unified Theme • Print and post flyers • Lodge address and contact • Hold an open house • Give a talk on “symbology.”

  14. What was lost can be found. www.iowafreemasonry.org

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