1 / 0

The DFNI Scandinavian & Baltic Conference: Design and innovation at GTR Point of Sale 10 th November 2010 Ben Jorda

The DFNI Scandinavian & Baltic Conference: Design and innovation at GTR Point of Sale 10 th November 2010 Ben Jordan . The DFNI Scandinavian & Baltic Conference : Design and innovation at GTR Point of Sale. Westfield, London. Black = premium.

moanna
Download Presentation

The DFNI Scandinavian & Baltic Conference: Design and innovation at GTR Point of Sale 10 th November 2010 Ben Jorda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale10th November 2010Ben Jordan
  2. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  3. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  4. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  5. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  6. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  7. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  8. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Westfield, London Black = premium
  9. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale BuY PARIS DTY FREE (BPDF) initiative at Paris CDG Airport – ‘emphasis on exclusive products, unique positioning, exclusive brands, preferably French.’ Black = premium
  10. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Paralam and galvanised steel as construction materials Out of context materials
  11. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Out of context materials Paralam & galvanised steel as design statement
  12. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Moooi Horse Lamp, BA 1st Class Lounge T5 Superscale
  13. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Superscale Moooi Horse Lamp, design by Front
  14. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Kent, Smoking Lounge, CTIA Jordan Design JD recent projects
  15. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Kent, Smoking Lounge, CTIA Jordan Design JD recent projects
  16. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Dunhill, Smoking Lounge, JHB Jordan Design JD recent projects
  17. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Dunhill, Smoking Lounge JHB Jordan Design JD recent projects
  18. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Dunhill, shop in shop JHB Jordan Design JD recent projects
  19. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Dunhill, shop in shop JHB, Jordan Design JD recent projects
  20. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale BAT Shop in Shop, Ataturk Airport Jordan Design JD recent projects
  21. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Kent, Concept flagship store Jordan Design JD recent projects
  22. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Kent Dubai T2 Jordan Design JD recent projects
  23. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale 74% of passengers are ‘shoppers’ 54% of shoppers make a purchase 20% of shoppers don’t make a purchase 34% of shoppers only buy from one category
  24. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Increased sales Increased brand awareness Relevance, stimulation and engagement
  25. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Luxury is “waste”. ‘In real estate context where every square meter counts, the ultimate luxury is wasted spaced. Space that is not “productive” – not shopping – affords contemplation, privacy, mobility and luxury.’ RemKoolhaas - Projects for Prada part 1
  26. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Space = premium Prada New York, RemKoolhaas
  27. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Space = premium Prada New York, RemKoolhaas
  28. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Less is more Caneli cake shop NY, John Pawson
  29. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Simple & bold Absolut
  30. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Simple & bold Absolut
  31. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Simple & bold Absolut
  32. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Simple & bold Absolut
  33. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Simple & bold Liquor category, Ataturk Airport
  34. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale BAT Shop in Shop Ataturk Airport, Jordan Design Simple & bold
  35. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale BAT Shop in Shop Ataturk Airport, Jordan Design Simple & bold
  36. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale BAT Shop in Shop Ataturk Airport, Jordan Design Simple & bold
  37. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale How NOT to light a fixture Lighting
  38. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Good face lighting from top and bottom Lighting
  39. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Good face lighting from top and bottom Lighting
  40. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Good intention, bad management Lighting
  41. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Pictures of EL, lightguide, LEDs Lightguide Lighting
  42. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Graphic lightguide Lighting
  43. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Pictures of EL, lightguide, LEDs LEDs Lighting
  44. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  45. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  46. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  47. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  48. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  49. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  50. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Geneva Airport Animated Lightguide, Jordan Design Lighting
  51. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Concept design for Russian Standard, Jordan Design Consumer Engagement
  52. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Concept design for Russian Standard, Jordan Design Consumer Engagement
  53. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Concept design for Russian Standard, Jordan Design Consumer Engagement
  54. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Concept design for Dunhill, Jordan Design Consumer Engagement
  55. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Concept design for Dunhill, Jordan Design Consumer Engagement
  56. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale GTR Furniture ‘system’ Jordan Design Consumer Engagement
  57. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale GTR Furniture ‘system’ Jordan Design Consumer Engagement
  58. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale GTR Furniture ‘system’ Jordan Design Adaptability
  59. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale ’60% of a business identity remains constant while 40% changes continually.’ RemKoolhaas - Projects for Prada part 1 Adaptability
  60. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Kevin Roberts, the lovemarks effect Consumer Engagement
  61. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale ‘The screen has leapt out of the living room and into our pockets, our hands, our offices, cars, stores, and our streets.’ Kevin Roberts, the lovemarks effect Consumer Engagement
  62. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Augmented reality Consumer Engagement
  63. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Augmented reality Consumer Engagement
  64. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale 2D QR (Quick Response) barcodes Consumer Engagement
  65. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Loyalty schemes Instant access to Brand’s portal Product benefits, prices, promotions etc. Enter personal data & password One to one relationship between Brand and Shopper CRM data tracking Integrated GTR promotion 2D QR (Quick Response) barcodes Consumer Engagement
  66. The DFNI Scandinavian & Baltic Conference:Design and innovation at GTR Point of Sale Thank you
  67. Jordan Design 330 Princess House 50-60 Eastcastle Street London WIW 8EA Tel: +44 (0)20 7636 4000 Fax: +44 (0)20 7636 0220 www.jordandesign.co.uk
More Related