1 / 12

Explore Ireland: CBS brings tourism to the forefront

CBS partnered with Tourism Ireland to showcase Ireland as an exciting destination for travel enthusiasts in 2015. The campaign included targeted TV, digital, and social messaging, along with a contest to engage high-quality audiences during the holidays. The integration included the Kennedy Center Honors Hub, contest promos on CBS TV stations, contest hub creation and management, and social media engagement. The campaign successfully reached qualified potential Ireland travelers and generated impressive engagement and entries.

mobregon
Download Presentation

Explore Ireland: CBS brings tourism to the forefront

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CBS brought Tourism Ireland to the forefront for travel enthusiasts seeking a new and exciting destination for 2015.  Tourism Ireland engaged high quality audiences during the holidays with targeted TV, Digital & Social messaging encouraging travel to Ireland and promoting our contest. • “Only CBS” Kennedy Center Honors Hub integration • Jump Into Ireland contest promos on CBS TV stations • Jump Into Ireland Contest Hub creation & management • Jump Into Ireland Social Media engagement 1

  2. CBS Local Market Estimated Ratings Actual Ratings % Delivery 20.2 22.4 32.9 25.4 16.1 104.1% 97.0% 91.6% 151.2%119.3% 19.4 23.1 35.9 16.8 13.5 New York Chicago Boston San Francisco Washington D.C. 3

  3. CBS targeted the most qualified potential Ireland travelers with a with a content hub ownership surrounding the Kennedy Center Honors TV special 4

  4. 5

  5. 6

  6. 7

  7. 8

  8. 9

  9. CBS Local Market Facebook Fans Twitter Followers Total Clicks New York Los Angeles Chicago Boston San Francisco Washington D.C. 416,483 220,540 87,016 143,775 110,846 8,239 75,188 73,381 69,396 87,560 31,815 756 1,357 1,188 996 2,927 698 496 Total Impressions from Facebook & Twitter: 932,777 10

  10. Prospective travelers were sent to a custom branded contest hub for the chance to win a grand prize trip to Ireland ead 11

  11. 5,251,715 DIGITAL IMPRESSIONS 932,777 SOCIAL IMPRESSIONS 8,353 CONTEST ENTRIES 2,749 OPT-INS 12

More Related