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Bell Ringer

Bell Ringer. Have you ever visited a movie's website prior to seeing the movie? If yes, what did you find on the site ? If no, did you even know that most all movies have a website?. Movie Websites. Agenda. Bell Ringer / Attendance – 5 min Chapter 11.1 Vocabulary (page 282) – 10 min

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Bell Ringer

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  1. Bell Ringer • Have you ever visited a movie's website prior to seeing the movie? • If yes, what did you find on the site? • If no, did you even know that most all movies have a website?

  2. Movie Websites

  3. Agenda • Bell Ringer / Attendance – 5 min • Chapter 11.1 Vocabulary (page 282) – 10 min • Chapter 11. 1 Lecture and Notes – 30 min • Article Summary – 25 min

  4. Updated Grading Timeline • January 27 - (Monday) - grading window closed at 3pm • January 30 - (Thursday) - distribute report cards • March 5th (Wednesday) - 4th six week ends • March 11th (Tuesday) - grading window closes • March 14 (Friday) - distribute report cards

  5. Table of Contents Topic Page # Promotions in Sports and Entertainment 20 Virtual Business Lesson 3 Vocabulary and Questions 21 Bell Ringers – 12/16 – 12/20 22 Chapter 10.2 Vocabulary Words, Notes, and Marketing Math 23 Virtual Business Lesson 4 Questions 24 Virtual Business Lesson 4 Vocabulary 25 Chapter 10.3 Vocabulary Words, Notes, and Marketing Math 27 Virtual Business Lesson 5 Questions 28 Virtual Business Lesson 5 Vocabulary 29 20 Most Unforgettable Ads 30 Chapter 11.1 Vocabulary Words and Notes 31 Virtual Business Lesson 6 Questions 32 Virtual Business Lesson 6 Vocabulary Words 33

  6. 20 Most Unforgettable Ads Chapter 11.1 Vocabulary and Notes Page 282 Ad #1: Ad #2: Ad #3: Ad #4: Ad #5: Promotional Plan Promotional Mix Advergame Quantitative Measurement Qualitative Measurement Social Network Chapter 11.1 Notes Notes Notes Notes 31 30

  7. Learning Targets • List the steps in developing a promotional plan. • Discuss recent promotional trends and ways to stay current with trends.

  8. Vocabulary Words • Promotional Plan • Promotional Mix • Advergame • Quantitative Measurement • Qualitative Measurement • Social Network

  9. Developing a Promotional Plan • Promotional Plan  A written, detailed description of how the four elements of promotion (advertising, sales promotion, publicity, and personal selling) will be used. • The promotional plan includes the following steps: • Identify the target customers. • Set promotional goals. • Develop a promotional budget. • Select the promotional mix. • Measure the results.

  10. Identify the Target Customers • Design a comprehensive plan with a clear understanding of which specific targeted group in the focus of each phase of the plan. • The target customers will guide the selection of the media and the promotional mix.

  11. Set Promotional Goals • Specific goals for each part of the promotional plan are set. • The goals will be written in a form that makes them measureable, so that a successful promotion can be defined before it starts. • Eg: The advertisement will generate 5,000 more website views within the month of February.

  12. Develop a Promotional Budget • The budget must be tied to the promotional goals, since all promotion, except publicity, costs money. • Average magazine ad: $15,000 • Average prime-time TV spot: $110,000

  13. Select the Promotional Mix • Promotional Mix  the blending of the promotional elements of advertising, sales promotion, publicity, and personal selling. • The promotional mix and the media used should all be selected base on the targeted customers, the goals, and the budget.

  14. Select the Promotional Mix • Traditional advertising media are more expensive more are effective in reaching Baby Boomers. • To connect with a younger market, an advergame might be used. • Advergame an electronic or online game that incorporates marketing content to promote a product or service.

  15. Advergame Examples: • Using video games to market a product • Kiosks • Announcements • Exclusive parties

  16. In-game Advertising

  17. Measure the Results • Data must be collected and analyzed to determine if the promotional plan has been successful.

  18. Measure the Results • Quantitative Measurement  provides information in terms of numbers and percentages. • i.e. Increase the market share by 5% over a year.

  19. Measure the Results • Qualitative Measurement  Subjective and depends on interpretation. • i.e.: May assess the loyalty of consumers to a brand name based on descriptions of consumers’ reactions to a promotion.

  20. Promotional Trends • Social Networks • One of the strongest mediums for passing on messages about products and services. • Movie Promotions • Trailers are critical attracting an audience.

  21. Interesting Links: • http://adage.com/article/special-report-2014-sports/10-great-moments-sports-marketing-history/291181/ • http://socialmediatoday.com/dan-stasiewski/1733076/how-much-has-marketing-really-changed • http://socialmediastrategiessummit.com/blog/ten-ways-new-media-has-changed-the-face-of-marketing/

  22. Assignment • Choose one article to read and write/type a 1 paragraph summary from the article. • Be sure to include facts that you found interesting in your summary.

  23. Assignment • View the ‘20 Most Unforgettable Ads of 2013’. • Select 5 ads that interested you the most. • Answer the following questions: • What product is being sold? • What sound effects or music does the commercial use? Do the sounds make it more exciting? • What was the message behind the ad? Think ‘slogan’ or ‘tagline’? • What about the message/ad was memorable? • What makes you want to purchase the product? • The message of ad, the benefits of the product, etc.

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