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Color

Color. Modified by Georgia Agricultural Education Curriculum Office September 2005. Why study color?. It is the most important element of a design It is one of the few visual design elements that people notice. Properties of Color. Hue: property that gives a color a name (ex: red)

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Color

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  1. Color Modified by Georgia Agricultural Education Curriculum Office September 2005

  2. Why study color? • It is the most important element of a design • It is one of the few visual design elements that people notice

  3. Properties of Color • Hue: property that gives a color a name (ex: red) • Value: measurement of the amount of light reflected from an object • Intensity: brightness or concentration of a color

  4. The Color Wheel • Contains three categories of colors • Primary Colors: red, yellow, and blue; all other colors can be mixed from the primary colors • Secondary Colors: orange, green, violet; mixture of equal amounts of two primary colors • Tertiary (Intermediate) colors: made by mixing a primary color with the adjacent secondary color (ex: red-orange). When naming, the primary color is always named first.

  5. Red Orange Purple Yellow Blue Green

  6. Changing the Value of a Color • Value can be changed by adding black or white to a color • Adding black produces a shade • Adding white produces a tint

  7. Changing the Intensity of a Color • Colors can be dulled or neutralized to produce a tone • Adding gray to a color will create a tone • Mixing a color with its complement will also create a tone • Placing complementary colors next to each other will increase intensity

  8. Psychological Effects of Color • Warm Colors: red, orange, yellow • associated with sun, heat, and fire • evoke warm and happy feelings • warm colors will dominate when in an arrangement • Cool Colors: blue, green, violet • associated with grass, water, ice • create restful, soothing feelings • fade into background of a design

  9. White • Blends easily with other colors • Adds brightness and contrast • Portrays elegance and sophistication

  10. Red • Embodies strength and dominance • Can often become overpowering if used too much

  11. Pink • Combines well with other colors • Light pink portrays romance and femininity • Bright and deep colored pinks draw more attention than pastel tints

  12. Orange • Radiant color • Often used for autumn and Halloween designs • Tints or shades of orange (such as peach or rust) blend well with other colors

  13. Yellow • Vibrant and highly visible color • Cheery and sunny • Combines well in a design but if used alone can become monotonous

  14. Green • Serves as a natural background color • Green containers don’t attract attention and are very common • Natural color for foliage plants in a design

  15. Blue • Peaceful, quiet, and cool • Recedes into the background of a design • Large quantities of dark blue can be depressing

  16. Purple (Violet) • Color of royalty • Can be seen as either a warm or cool color depending on the accompanying colors • when mixed with reds, the blueness of purple is evident and it becomes cool • when mixed with blues, the redness of purple is evident and it becomes warm

  17. Balance • Dark colors are heavier than light colors • Putting darker colors at the base of a design will add balance

  18. Depth • Using a combination of warm and cool colors will maximize depth • This combination causes warm colors to advance forward and cool colors to recede into the background

  19. Focal Point • Bright colors immediately attract attention • Focal points can be created by simply using contrasting colors

  20. Rhythm • Using similar colors throughout a bouquet or design creates rhythm • If the same or corresponding colors are used as a focal point and again throughout an arrangement, eye movement is increased

  21. Harmony & Unity • Achieved by the repetition of colors throughout a design • Using similar colors pulls the design together

  22. Monochromatic • Uses variations of a single hue • To avoid boredom, make sure to include various tints, tones, and shades of the hue

  23. Analogous • Color scheme incorporating three or more colors that are next to each other on the color wheel • Can include the hue as well as tints and tones of the hue

  24. Complementary • Two hues that are directly opposite of each other on the color wheel • Complementary colors intensify each other

  25. Split-Complementary • Composed of a hue and the two colors adjacent to its complement • Ex: yellow paired with blue-violet and red-violet

  26. Triadic • Use of three colors equidistant on the color wheel • Can often be difficult to use in a design • Ex: red, blue, and yellow

  27. Double-Complement • Uses a total of four colors (two pairs of complements) • This scheme can offer a variety of visual effects

  28. Alternate Complement • Use of a triad plus the complement of one of the colors in the triad • Ex: yellow, red, blue, and violet

  29. Tetrad • 4 colors equidistant on the color wheel • Ex: yellow, violet, blue-green, and red-orange

  30. What influences color selection? • Seasons or holidays • Special Occasions (ex: weddings) • Symbolism • Favorite Colors • Existing Colors

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