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GMBMEN PLANNING. Practical Guide and Toolkit. GMBMEN Planning . “Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." Siegel , Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'. GMBMEN Planning.
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GMBMEN PLANNING Practical Guide and Toolkit
GMBMEN Planning “Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." Siegel, Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'
GMBMEN Planning What is a Business Plan? It is a model of our proposals and their consequences for the next period. Like all working models it is a tool to inform and assist decision-making.
GMBMEN Planning • a plan - a statement of intent - a calculated intention to organise effort and resources to achieve an outcome • a business - an activity or organisation, which is engaged in the provision of products and/or services, to produce commercial gain and or specific social benefit
GMBMEN Planning The five key elements of a Business Plan are simply: 1. Where we’re starting from 2. What we intend to achieve in the next 3 (or 5) years … for whom (our customers, current and future) … why (the benefit, especially financial, to us) … by when These are our SMART objectives
GMBMEN Planning • How we intend to achieve them … … the milestones on the way to our objectives –i.e. what we have to do to achievethe objectives … our capacity to do so: financial, human,equipment resources … how we shall go about marketing the products to appropriate customers/users … identifying competition and how we shall respond … other risks and how we shall minimise them
GMBMEN Planning 4. How we shall stay on course: performance-management
GMBMEN Planning 5. Budget – the distillation in numbers of the plan: demonstrating full understanding of the costs of our proposals, the income and the profit/loss outcome – in realistic detail for Year One, in outline for subsequent years…
GMBMEN Planning Business plans need three things: • Focus • Appearance • Believability
GMBMEN Planning To summarise A good business plan is one that: • Shows that your plans are feasible and realistic • Helps you plan for the future and assess your strengths and weaknesses • Helps spot future opportunities and threats • Helps to identify risks and how you will deal with them • Shows how you will monitor success and manage setbacks
GMBMEN Planning STRUCTURE Part 1 – Summary Part 2 – Purpose and Objectives Part 3 – SWOT and PEST Analysis
GMBMEN Planning STRUCTURE Part 4 – Activities Part 5 – Property Part 6 – Team
GMBMEN Planning STRUCTURE Part 7 – Risk Part 8 – Putting your plan into practice Part 9 – Money, budgets and cashflows
GMBMEN Planning Do you intend to use your plan to help you raise money? Do you intend to use your plan to attract partners?
GMBMEN Planning 4 things to remember when writing a business plan: • Decide what you are actually trying to achieve • Establish a strong ethical philosophy at the outset of your planning process. • Demonstrate the effective use of investment and resources • Business plans should not be long wordy documents.
Useful reading : The Complete Guide to Business and Strategic Planning for Voluntary Organisations by Alan Lawrie. Available at www.amazon.co.uk (£15.64)