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Partnering to promote the benefits of living in Mexico

Partnering to promote the benefits of living in Mexico. Mexico Real Estate Coalition Supporters. MISSION. To educate and excite North Americans about the many benefits of living in Mexico. Mexico Real Estate Coalition (MREC) Supporters. Leaders in Mexico’s real estate industry.

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Partnering to promote the benefits of living in Mexico

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  1. Partnering to promote the benefits of living in Mexico Mexico Real Estate Coalition Supporters

  2. MISSION To educate and excite North Americans about the many benefits of living in Mexico

  3. Mexico Real Estate Coalition (MREC) Supporters Leaders in Mexico’s real estate industry • Juan Aguilar - OHL • Alan Becker - Nizuc • Tony Belles - Grupo Exellence • Hector Bustamante - Century 21 Baja • Pat Butler - Club Acquisitions • Juan José Camargo Scotiabank Mexico • Jorge Carrera - Querencia Los Cabos • Eduardo Carpizo - GE Money • Michael Condon -Jones Lang LaSalle • Hugo Cuesta - Cuesta Campos • Carlos González - Sothebys Mexico • Guillermo Grimm - Grupo Concord • Jesús Guilabert - Hansa Urbana • Juan Diego Gutiérrez - GUTSA • Alejandro de Iturbide - GE Money • Randall Lindsey – Torres Lindsey • Jose Pascual – Bancomer • Jonathan Pikoff - Pikoff and Associates • Andrés Rossetto - Grupo DINE • Chris Snell - Snell Real Estate • Manuel Gutierrez Sola - ASUR • Angel del Soto - Grupo CAM • Carlos Sugich – Snell & Wilmer • Carlos Tommasi - Capella • Gene Towle - Softec Mexico • Judith Wilson - Bryan Gonzalez Vargas & Gonzalez Baz • Philip Yeager - C-21 Mexico • Alejandro Yberri - CostaBaja

  4. Mexico Real Estate Coalition Supporters

  5. Why must this coalition exist? • Unprecedented challenges require a powerful response— greater than possible with individual efforts. • Positive messages must counteract the negative images that now dominate. • Focus must go beyond tourism to communicate the specific benefits of having a home in Mexico. • Timing is right to take advantage of the 78 million baby-boomers poised to retire—many earlier than planned, and with reduced assets (and thus more receptive to Mexico’s lower cost of housing/living).

  6. Challenges • Global economic downturn • Housing sales in North America are at an unprecedented low • Recession, high unemployment, low consumer confidence, tighter mortgage standards • Dramatic falloff in Mexican real estate sales to North Americans • Reduced developer marketing budgets hamper ability to effectively communicate

  7. CDC “Swine Flu” Travel Alert The U.S. Centers for Disease Control and Prevention (CDC) has issued a notice recommending that American citizens avoid all nonessential travel to Mexico at this time. Acapulco, Long Dotted with Tourists, is Now Home to Drug War. Mexico’s hotel industry occupancy dropped more than 50 percent At the end of April and beginning of May 9,728 Drug War Related DeathsSince the beginning of 2007 Mexico Under Siege. The drug war at our doorstep. Damaged Mexico Brand Onslaught of negative press...

  8. Opportunities • Retirees, vacation home buyers, investors • $2 trillion in spending power* • Want good quality of life but at lower costs • Looking for investment alternatives • 15-20 million Mexican-born US residents Capitalize on the 78 million aging "baby boomers" *MarketResearch.com - Feb. 2007

  9. Opportunities • Expand on Mexico’s tourism campaign to focus on living in Mexico • Grow local economies through vigorous real estate communities • Combining resources allows for more powerful marketing program

  10. Coalition Marketing Program National U.S. Cable TV

  11. Coalition Marketing Program National & Targeted Public Relations Print Advertising/Advertorials

  12. Coalition Marketing Program Aggressive, integrated multimedia campaign • Website; Internet Marketing • Events in key cities • Collateral Material • Telemarketing • Web follow-up

  13. Coalition Executive Team • Christopher Hill • Ivan Castillo • Tim Kelley   • Diane Arnold, Marketing Director Will lead fundraising efforts, develop strategic plan with PR/Marketing firms, and oversee implementation of “Coalition” activities.

  14. Coalition Executive Team Christopher Hill • Mexico CEO / Stewart Title Latin America • As CEO, developed and expanded Stewart Title Latin America • Inception in Costa Rica in 1997 • Grew to include Dominican Republic, Anguilla, St. Kitts, St. Lucia • Mexico offices: Riviera Maya, Los Cabos, Puerto Vallarta, Puerto Penasco, Baja/Tijuana • Created business networks: Stewart Title Attorney Network / Mortgage Alliance Program • STLA's experience is unprecedented among real estate service firms in region: • 40,000+ transactions in 15 countries

  15. Coalition Executive Team Ivan Castillo • Mexican Real Estate Attorney (10 years) • Started career with practice of Notarial Law • Closing attorney with Grupo Dine (Real Estate division of Grupo Desc/Mexico City) • General Manager of Stewart Title in Riviera Maya

  16. Coalition Executive Team Tim Kelley • Director, Mortgage Alliance Program/Mexico • 14 years real estate/project finance experience in Mexico • Founding Partner/ Director of top 5 commercial Real Estate firm • CEO of KCA Int'l ($200M managed in Mexico) • COO leading US/Mexico mortgage lender • Vice-Chair/Founder of Int'l Mortgage Lenders Assoc. • Appointed to AZ/Mexico Committee on Cross Border Real Estate

  17. Coalition Executive Team Diane Arnold, Marketing Director • 30 years marketing experience; award-winning strategies for nationally ranked companies • 6 years creating brand-building, lead-generating programs selling real estate in Mexico to North Americans • Clients: CostaBaja Resort (La Paz), Paradise Village (Nuevo Vallarta), Destino Oceanfront Resort (Ensenada), Sensara Vallarta (Nuevo Vallarta), Puerto Vallarta Tourism (golf campaign), Prudential Mexico

  18. Marketing & PR Team • Murphy O’Brien • Leading public relations firm with 20 years experience • Represents top consumer brands, luxury developments, private communities, resorts, residence clubs and restaurants • Clients in Mexico include Artesana Rosewood Residences, CostaBaja Resort & Marina, Paraiso del Mar, Esperanza, JW Marriott Residences-Loreto • The Century, TerraMesa, CornerStone, Palazzo Tornabuoni, Club Acquisition Company among others... Capstone Studios, Inc. International • Award-winning marketing design firm integrating entertainment & lifestyle branding • 20+ years serving real estate, resort, entertainment and technology industries • Clients include Universal Studios, Hyatt, Pulte/Del Webb, Harley Davidson, Sony Pictures, Toshiba, AT&T, CostaBaja Resort & Marina, Raintree Vacation Club, Interval International, Welk Resorts, Lennar and many others.... +

  19. Global brand experience

  20. What we will do • Position Mexico real estate as ideal for North Americans’ retirement/investment • Generate/qualify/distribute leads to coalition members • Increase visits from prospects interested in Mexico real estate • Provide powerful marketing tools to coalition members • Videos (for use on websites, DVDs, in sales offices, at events) • Print ads, flyers, sales materials • Customization possible • Access to tools vary with contribution level

  21. What we will do • Short Term:Aggressively repair the Mexico real estate brand with positive messages • Midterm:Boost sales of Mexico real estate to North Americans • And Beyond...Position Mexico to be the #1 choice for North American retirees/investors

  22. Join the Coalition Today We are currently facing unprecedented threats, but we also have an historic opportunity. Together - united - we can do great things for our industry - and for Mexico. Join us today in this extraordinary endeavor.

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