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Nano Case Study

In 2006 Tata group announced it is going to launch a car,<br>COST u2013 Rs. 1,00000<br><br>A tagline given u201cPeopleu2019s Caru201d<br>It is dream car of Ratan Tata for middle and lower class family.<br>Awarded as u2018Indian Car Of The Year (ICOTY) in 2010.<br>But it failsu2026<br> <br>www.rankkeywords.in

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Nano Case Study

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  1. Rank Keywords MarketingGroup www.rankkeywords.in CaseStudy TataNano

  2. AboutNano In 2006 Tata group announced it is going to launch a car, COST – Rs.1,00000 A tagline given “People’sCar” It is dream car of Ratan Tata for middle and lower class family. Awarded as ‘Indian Car Of The Year (ICOTY) in2010. But itfails…

  3. EarnedMarketing

  4. EarnedMarketing

  5. EarnedMarketing Worlds CheapestCar

  6. AspirationalValue Car as one of the success factor for Indianfamilies.

  7. AspirationalValue Ignored Oldman Stylish Dashinglook

  8. Fire InNano

  9. Learnings • WrongPositioning • Negative EarnedMarketing • Ineffective marketing after fire in nano incident

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