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A few words about Consumers Association of India Chris Evans

A few words about Consumers Association of India Chris Evans. Consumer Research Associates Ltd. Why am I here?. (Was a) senior manager at Consumer Association of UK for more 25 years

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A few words about Consumers Association of India Chris Evans

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  1. A few words about Consumers Association of India Chris Evans Consumer Research Associates Ltd

  2. Why am I here? • (Was a) senior manager at Consumer Association of UK for more 25 years • Represent the world’s consumers at the International Electrotechnical Commission’s Advisory Committee on Safety • First met MrDesikan in UK more than 10 years ago • First visited Chennai to work with CAI in 2003 • Have been advising CONCERT in the past year

  3. Dog with a bone

  4. But CAI is a movement • CAI has made real progress in the past 10 years through the dedication of a large number of people many volunteering their time and experience • The quality of the work supplied by CONCERT to CAI is quite outstanding. Again, a credit to the expertise and time given by all those involved

  5. A tribute… • To all those people who have worked to support the excellent work done by CAI • A thank you to those Government officials and funding bodies who recognise the benefits that the work of CAI brings to the whole of Indian society and have provided support for CAI’s work

  6. Are the corporates delivering what they promise to the consumers (FMCG products) A short perspective Chris Evans Consumer Research Associates Ltd

  7. It’s a balancing act… • YES says • Fundamentally, corporates need to sustain a partnership with consumers. Put simply: if the corporates don’t deliver what the consumer wants then eventually the consumer will desert them • NO says • Shareholders are the master of the corporates, not consumers. Consumer interests will always be secondary to those of the shareholders

  8. What drives FMCG corporates to deliver what they promise to the consumers? • Atruly competitive market • Drives up quality, drives down price • Good policing of the market • Exposure of serious malpractice should be something that we can rely on the authorities to pursue but the strongest pressure to drive improvements in the market more often comes from consumer organisations

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