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WP7 Activity 2

WP7 Activity 2. D17 Analysis of the Market for Multiple Standard Wireless Communications. Summary. Processes and environment of uptake Build on analysis of D12 Focus on multi-standard devices and convergence manager Pathways to multi-standard and simultaneous use

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WP7 Activity 2

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  1. WP7 Activity 2 D17 Analysis of the Market for Multiple Standard Wireless Communications

  2. Summary • Processes and environment of uptake • Build on analysis of D12 • Focus on multi-standard devices and convergence manager • Pathways to multi-standard and simultaneous use • Implementation and use of wireless today • Trends in multi-standard devices and key trends in supply and demand • Public and private WLAN • Mobile applications and IT Services • Business case for CM • Discussion

  3. D12 recall • Convergence analysis • Interoperability: always best connected • Interconnection: always most profitable • Wireless World • Ubiquitous computing • Personal device • Many ways to convergence or not • Two Models: Rich Voice Plus v Mobile Internet • Saturation of simple communications market • Cost reduction and control • Role of new players in development of next level of telecommunications application and business e.g. MVNOs

  4. Current uses • Public WLAN business • Users of 3G phones • Use of MMS • Uptake of current applications • Education • Construction • Operators and vendors investments • New applications of wireless: IT Services

  5. Current Market Trends • Saturation of 2G voice market • Business new key market • Roll out of 3G • Broadband Internet - wireless tails • Regulation of wholesale • WLAN to telcoms and locations - too cheap! • Private WLAN systems for voice and data • Dual standard systems on market, handover and switching: handsets and laptops. • New spectrum for BWA • Fixed-Mobile Convergence • VoIP • IT Services - what is role of operators? • Mobile Music • Instant/Unified Messaging - peer to peer

  6. Public WLAN market • Studied the strategy of one PWLAN firm • Study of management and end users in café chain • Nearly free business model • Interviews with other actors • Great deal of hype. • Important in some venues - captive audience • Hotspot network key part of business mobile package • White label access • Value added service in semi public locations • Too many people give it away • Data +VoIP

  7. M-Education • Possible key market on social agenda • Strong youth, internet, and wireless factors • Still low uptake of WiFi and laptops • Institution, supplier and government encouragement • Problems of reliability and security of devices • Cost of data access on cellular too high • Peripatetic but not mobile • Life Long learning, distance learning benefit from flexible use, and multimedia communications

  8. Business case for different locations of convergence manager • Spot market • User has several subscriptions, pays network based player to help manage connections • Difficult to see market • MVNO case • Manage network traffic for QoS or cost • Established NO or strong IT services brand • Can be closer to applications than NO • Cost of equipment, and network • Restricted access to key network information • Already competitive market unless key value added • MNO Multi-network operator • Manage network traffic for QoS, or, load • Manage at base station • Build strong product • If bandwidth not limitation then less incentive

  9. IT Services • Outsourcing of IT management, and activities heavily depending on IT • Buy services, not technology • Telecommunications becomes part of IT • Integration of mobile with IT Systems • Value added capabilities of MNOs questionable • IT mediated applications dominate market • IT services and ISPs could implement CM

  10. Application developers • Study of 5 firms in the MX Alliance • Long interviews with Managing Directors • Link mobile to existing IT systems • Remote monitoring, location information, ticketing • Customers save money, and differentiate service, e.g. save travelling costs, staff costs • Clipboard professionals and technicians • Strong market, getting better • Learning uses from private use • Wireless access to IT systems expected • Operate services as well as integrate technology • Low bandwidth ubiquitous service • Frustrations with operators….. • No clear benefit of current multistandard devices - possibly Bluetooth.

  11. Clipboard Professionals • Key markets for new multimedia communication - Voice+data • Utilities, public authorities, construction, health services etc • Intranet access • Efficiency gains and quality of service • Dependability and reliability key • Peripatetic workers • Clipboard technicians and Professionals • Doctors, health visitors, vets, architects, builders, service engineers, delivery workers, plumbers, surveyors, social workers, emergency services. • Some multimedia users - e.g. architects, builders • Some will create new uses.

  12. Simultaneous Use from Demand • Handover between standards for some parts of session e.g. data but not voice • Reliability and dependability • Linking separate regimes by user • Relay/Forwarding Communications between multiple devices • Maximising Bandwidth in low bandwidth bearers • Control of key information about radio connection in hands of access network owners.

  13. Policy issues • Competition • Access and Service competition issues • Undermine competition if use restricted to incumbent operators with mobile +fixed business • Need transparent and flexible wholesale market in mobile and fixed access • New broadband access actors more flexible in spectrum use with FLOWS • Markets • Data market • Voice market • Content • Mixed service • Termination • Issues of mixing and switch regimes • Mobile device control • Should configuration of terminals by operators be limited?

  14. Post FLOWS • Partnership with innovative companies that have developed complementary technologies, quick implementation • Partnership with large firms producing IP network technology to push ‘access technology independent network’ in market and standards. • Partnership with IT Services firms MNOs or MVNOs with a convergence strategy to implement and push standards. These are technology user firms. • Partnership with Wireless system technology firms to develop standards, and value added technology for sale to MNOs.

  15. Conclusions • VoIP and Fixed-Mobile integration. • Personal devices - many different markets and trajectories. • Slow and complex innovation of new activities incorporating wireless multimedia • Market: Clipboard professionals • Market: Music in consumer market • Opportunities for exploiting existing technology huge. • Importance of IT Services in future telecommunications • Control over access to the customerand the configuration of the end terminal shapes mobile operator strategies (especially larger firms) • Limits of Operators in innovation • Control over Key Network Information • Competition worries in convergence. • Role of MVNOs. • FLOWS applicable by Operators, MVNOs, IT Services, and device vendors. • Does it really make things simpler?

  16. Basis of Future research • Progress of un-licenced spectrum arguments and experience in regulatory and commercial policy • Mobile Applications Developers • FLOWS follow-on. • Control of mobile devices in public and private spaces • Clipboard technicians

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