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Projekt part-financed by the EU

Projekt part-financed by the EU. The new MariTour organisation is NOT a new interest group !! It is a marketing organisation. The main tasks are: a) market and promote the Baltic Sea as a „First Class Sailing Resort“

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Projekt part-financed by the EU

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  1. Projekt part-financed by the EU The new MariTour organisation is NOT a new interest group !! It is a marketing organisation The main tasks are: a) market and promote the Baltic Sea as a „First Class Sailing Resort“ b) provide information services for participating harbours to improve their operations c) support market oriented operations of traditional sailships

  2. Projekt part-financed by the EU • Services of the new organisation • organize and promote maritime events and regattas • operate and maintain databases with market information • central booking office for traditional ships in the Baltic Sea Region ( BSR) • database on traditional sailing ships • maritime event calendar

  3. Projekt part-financed by the EU • The new MariTour organisation has 3 target groups: • Harbour operators • Traditional ship operators • Organizers of maritime events • They all have difficulties to carry out necessary activities on their own (size, money, manpower). • => They need a network: The new MARITOUR organisation

  4. Projekt part-financed by the EU Why do harbour operators need it ? • Harbours need statistical information for more efficient marketing (guest statistics) and operations (benchmarking data) which is not available and cannot be collected by them • The organisation collects the information from its members and makes it available for its members • Single harbours are too small • to participate in international boat shows (also outside the BSR): The new organisation can participate • to attract international attention; as part of the new network they will be recognized

  5. Projekt part-financed by the EU Why do ship operators need it ? • Operators of traditional sailing ships are in most cases non profit organisations, single persons or small companiesConsequence: • Lack of information • Lack of money and shortage of manpower to design and to implement marketing measures • Many traditional sailing ships and their availability still unknown to the public and to other organisers • Ship utilisation unsatisfactory • Harbours can not make full use of this marketing instrument

  6. Projekt part-financed by the EU Why do event organisers need it ? • Several attractive (maritime) events in the BSR take place week after week but many of them largely unknown to the public. • Harbours cannot make full use of traditional sailship events for their marketing and for regional benefits • Consequence: • Lack of visitors and sponsors • No economic benefit

  7. Projekt part-financed by the EU Activities after Stockholm  Execution of an " International Conference Traditional shipping in European Waters" in Rostock with 80 participants in April  Participation in the traditional „ Harbour Festival Szczecin“  Engagement Mr. Landgraf in Bureau Hanse Sail for project MariTour  First draft of " Event Calendar" ( see next foil )

  8. Projekt part-financed by the EU

  9. Projekt part-financed by the EU outsourcing of and contacting additional key persons of target groups open the door to target groups via a conference in autumn next steps in 2006 to found a future marketing organisation prepare provisional financial plan prepare provisional rules

  10. Projekt part-financed by the EU How can be the Name of the new MariTour organisation ? Please give us your proposal!

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