1 / 11

Communication in Environmental Assessment

Communication in Environmental Assessment. Sustainable Development Communication in Operations Development Communication Division. Two Challenges in Communication for Development. 1. Why Communication ?. Perception of Ministry. Perception of Farmers. IRRIGAT IO N SCHEME. IRRIGATION SCHEME.

molly
Download Presentation

Communication in Environmental Assessment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication in Environmental Assessment Sustainable Development Communication in Operations Development Communication Division An unofficial World Bank document

  2. Two Challenges in Communication for Development 1. Why Communication? Communication in Environmental Assessment

  3. Communication in Environmental Assessment

  4. Perception of Ministry Perception of Farmers IRRIGATION SCHEME IRRIGATION SCHEME Increased crop production For some, less variety of nutritious food Good overallpotential fallcomponents available Self-reliant strategies More food available Reduced & unreliable crop production Increased income Reducedincome Better nutrition Reliance on outside expertise & administration Increased marketability Different farming systems Less $ for schoolfees Better living standards Better education Better health Increased security for farmers Creation of new marketing problems Anxiety& mentalproblems Fear of ending up as beggars greater independence feel trapped INSECURITY BETTER LIFE - FOOD SECURITY Communication in Environmental Assessment

  5. Two Challenges in Communication for Development 2. Whatkind of Communication? • Interpersonal • Group • Mass • Corporate • Advocacy • Development Communication in Environmental Assessment

  6. The Process of Strategic Communication • Communication Research/Assessment • Main functions: • Main tools: • Main outcome: • Communication Design and Implementation • Main functions: • Main tools: • Main outcome: • Communication Monitoring and Evaluation • Main functions: • Main tools: • Main outcome: Communication in Environmental Assessment

  7. Stakeholders’ Profile Info-Com System Needs Opportuns. Problems Solutions Baseline Communication Objectives Primary & Secondary audiences Activities Communication Level Communication Approaches Communication Strategy Design Communication in Environmental Assessment

  8. From awareness to change (AKAP) Awareness Knowledge Attitude Behavior/practice (adopted) Behavior/practice (sustained) Communication in Environmental Assessment

  9. Category A EA: what OP 4.01 wants Consultation 1 EA Consultation 2 Disclosure Communication Research • EA Terms of reference • Initial stakeholders analysis • Stakeholder analysis review • AKAP positioning • WOPS (prioritization & risk analysis) • Ident. Info-comm. systems • Information sharing • Problem analysis review • Information dissemination Communication in Environmental Assessment

  10. Category A EA: what OP 4.01 wants Environmental Assessment Project Design & Implementation Communication Research Communication Design & Supervision • Communication component design • Implementation & Supervision • Performance indicators Communication in Environmental Assessment

  11. Communication in Environmental Assessment Thanks for your kind attention Paolo Mefalopulos pmefalopulos@worldbank.org Development Communication Division - SDO - www.worldbank.org/developmentcommunications Communication in Environmental Assessment

More Related