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Event Planning & Promotions PLG-UA LIS Skillshare November 17, 2009

Event Planning & Promotions PLG-UA LIS Skillshare November 17, 2009. Nicole Pagowsky, M.A. Outreach Information Specialist. Five Steps . Plan Package Promote Produce Profit. Step 1: Plan. Components Who? ------------------------------ What? -----------------------------

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Event Planning & Promotions PLG-UA LIS Skillshare November 17, 2009

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  1. Event Planning & PromotionsPLG-UA LIS SkillshareNovember 17, 2009 Nicole Pagowsky, M.A. Outreach Information Specialist

  2. Five Steps • Plan • Package • Promote • Produce • Profit

  3. Step 1: Plan Components Who? ------------------------------ What? ----------------------------- Where? --------------------------- When? ---------------------------- How? ------------------------------   Why? ------------------------------ Description Who is event intended for? What is the event/activities? Where will it take place? Date/time? Conflicts? Etiquette Funding or collaboration necessary?  a: Why are you planning this event? b: Why would they want to attend?

  4. Who is this event for / who do you think will attend? • Why would this target group attend? • Can you answer what's in it for me? • What styles of design might appeal to this group? • What media sources would this group consume to find your message? • Are you considered within this demographic? Do you need a liaison for outreach? • Should you collaborate with other groups or organizations? Step 2: Package Questions to consider:

  5. Step 3: Promote 2. Timing & frequency • Initial promo • Reminders • Final Schedule email blasts, flyering, and more ahead of time during planning and packaging stages. 1. Medium & message • Is the medium the message? • "Personal brand" • One-glance recognition

  6. Can you guess intended audience or event type for these flyers?

  7. Step 4: Produce What to bring & what to take: • For attendees • For those absent Be concerned with: • Etiquette  • Statistics

  8. Step 5: Profit You are not finished when the event is over: • Build credibility • Create community connections • Expand resources • Cash in on statistics • For assessment • For potential grants

  9. Suggested Tools & ActionsExamples for each step

  10. Contact Nicole Pagowsky nicolepagowsky@gmail.com http://pumpedlibrarian.blogspot.com http://twitter.com/pumpedlibrarian http://www.u.arizona.edu/~nfp

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