1 / 7

Event & Sport Promotion

Event & Sport Promotion. Sports Marketing 5.2 Sports Promotion & Projects. Promotion Plan Elements. Advertising Newspaper, TV, Radio, Internet, Outdoor, Transit Sales Promotion Sales Force/Retailer Promotions Special Offers/ Coupons Public Relations Special Interest/Co-Promotions

rocio
Download Presentation

Event & Sport Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Event & Sport Promotion Sports Marketing 5.2 Sports Promotion & Projects

  2. Promotion Plan Elements • Advertising • Newspaper, TV, Radio, Internet, Outdoor, Transit • Sales Promotion • Sales Force/Retailer Promotions • Special Offers/ Coupons • Public Relations • Special Interest/Co-Promotions • Sponsorship • Special Event Sponsorship, Exposure @ Event • Personal Selling • Sales Force/Retailer Promotions

  3. Sports Marketing Promotion Promote The sport Promote the event • Inform of events • Persuade to Attend Remind of details: • When, What, Where, Who,… • Benefits of sponsorship • Return On Investment…

  4. Promotion Mix for Sports Event Combination of promotional efforts for a team/sports property Aimed at promoting an event Utilizes several different types of promotions & Media Takes Place over time • utilizes an ad schedule Evaluated at several different stages

  5. Sponsor’s Promotion Mix The combination of: • Advertising • Personal Selling • Sponsorships • Public Relations • Sales Promotions Focused on the sponsor at one/related events

  6. Standard Five Projects Promotion Plan Elements • TV – Storyboard • minimum of 8 frames w/ script • Print – Newspaper print ad • Color or b/w • Radio – Script • 15, 30, or 60 second script • Outdoor • Billboard or Transit Ad • Internet • Web Site or banner ad

  7. Standard Five Projects Promotion Plan Elements continued • Sales Promotion – sales force • To be implemented by a retailer’s sales people • Sales promotion - coupons • To be honored by a retailer/sponsor • Public relations – cause marketing • Special interest marketing effort • Implemented within an event • sponsorships • Event mktg w/ specialized exposure • Title or signature sponsorship • Naming rights, category sponsorship

More Related