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Understand barriers to women's voting, voter outreach tools, and electoral violence. Topics include reasons to target women, outreach types, tech use, and violence prevention strategies.
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Women as VotersWomen and Elections The National Democratic Institute
INTRODUCTIONS/ GROUND RULES • Introductions • Ground rules • Ice breaker exercise
OBJECTIVES • To understand the barriers to women’s participation as voters • To increase awareness of reasons, types, tools for effective voter outreach to women
TOPICS • Why target women? • Barriers to women’s participation as voters • Types of voter outreach • Tools for voter outreach • Technology • Electoral violence
KEY TERMS • Family voting • Proxy voting • Violence against women in politics • Electoral violence
WHY TARGET WOMEN? • Historically low voter turnout • Gendered barriers to participation • In parties/candidates strategic interest Photo: National Democratic Institute
WOMEN’S PARTICIPATION IN ELECTIONS • Adapt this slide to include statistics from recent elections in target country/ies Photo: lbcherney, NDI
BARRIERS FOR WOMEN • Institutional barriers Photo: National Democratic Institute
BARRIERS FOR WOMEN • Social /cultural barriers Photo: By NDI partner Justice, Development and Peace Commission (JDPC)- Edo State
VOTER OUTREACH TO WOMEN • Research targeted groups and tailor messages • Develop/Target message to women voters • Target efforts to specific constituencies
TYPES OF VOTER OUTREACH • Voter and civic education • Voter registration • Public service campaigns
TYPES OF VOTER OUTREACH • Issue outreach • Candidate specific • Get out the vote initiatives Photo: lrobinsonNDI
OUTREACH TOOLS • Posters • Mobile messaging • Social media • Door-to-door • Events • Radio
EXAMPLE: VOTER EDUCATION IN LIBYA • Trained CSOs to conduct voter education for women • Shared Tunisian experience • Used surveys to identify: • Women’s barriers, motivations to voting • Outreach mechanisms
EXAMPLE: LEBANON Photo: NDI
TECHNOLOGY • Using mapping/reporting tools • New technologies and voter education • Access and tech literacy issues Photo: NDI
GENDER-BASED ELECTORAL VIOLENCE • Revisit definition • Zimbabwe case study Photo: Getty Images
STRATEGIES FOR ADDRESSING GENDER-BASED ELECTORAL VIOLENCE • Awareness raising • Role of oversight institutions • Role of civil society • Legal instruments
EXERCISE: TARGETING WOMEN VOTERS • Think about the phase in the electoral process • Develop an outreach plan to target women voters Photo: National Democratic Institute
WOMEN AS VOTERS REVIEW • Why target women? • Barriers to women’s participation as voters • Types of voter outreach • Tools for voter outreach • Technology • Electoral violence • Questions? • Feedback?