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Effective External Ambassadorship Workshop for Patient Associations

This workshop aims to equip patient associations with the necessary skills to develop compelling messages, act as proactive ambassadors, and effectively communicate with various audiences. The workshop will cover topics such as strategic communication, resonating with policy makers, and delivering powerful presentations.

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Effective External Ambassadorship Workshop for Patient Associations

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  1. Effective External Ambassadorship Workshop for Patient Associations Brussels, May 3 and 4, 2017

  2. Objectives • Develop messages that resonate • Act as proactive ambassadors • Control your messages

  3. Building blocks

  4. Getting to know our table teams Over the next 7 minutes, please: • Find out who’s at your table • Scout for 1 thingyou all have in common … and that is not related to neurology • Agree on your top 2 expectations for this course • Have one colleague report back (2 minutes max.)

  5. Communicating strategically

  6. Source: Clubnorthmanly.com.eu

  7. Communicating strategically

  8. Five audiences to reflect on • Fellow patient organisations • Patients • The research community • The medical community • Public Policy

  9. What resonates with Policy Makers? Picture: Reynders.be

  10. Communicating as patient representatives • What are the three most important things you want the audience to understand / act upon? • What are the main challenges in getting your voice heard? • Further increasing our communications impact with the audience – your top three focus areas You have 15 minutes to reflect and 3-5 minutes to present back

  11. Messages that resonate

  12. “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs

  13. The 4 C’s of Effective Messages

  14. Towards compelling messages

  15. Bringing your messages to life So what?

  16. In support of your messages, what are your best ….

  17. Individual message exercise • Your most important messages to make policy-makers put your condition higher up on the agenda • … and a couple of proof points

  18. Message delivery exercise in trios • You have a short meeting with a policy-maker • You are asked to explain in 2-3 minutes what the condition is about and why the policy-maker should put your condition higher on his/her agenda • In a short conversation try to place your main message + a maximum of 3 sub-messages, and make them resonate

  19. Powerful presentations

  20. Image: http://www.nozomimorgan.com/stop-looking-for-the-perfect-role-model-instead-create-your-own/

  21. “I’m not Barack Obama. I’m not Bill Clinton. Both of them carry themselves with a naturalness that is very appealing to audiences. But I’m married to one and I’ve worked for the other, so I know how hard they work at being natural.” Hillary Clinton, Humans of New York, 2016

  22. Message + Rapport = Impact

  23. Key principles

  24. ‘A story should have a beginning, a middle and an end, but not necessarily in that order.’ Jean-Luc Godaert

  25. https://www.solidfire.com/blog/the-beginning-of-the-end-of-the-all-flash-array-market/https://www.solidfire.com/blog/the-beginning-of-the-end-of-the-all-flash-array-market/

  26. Getting off to a good start • Greet, thank, connect • Introduce what you will talk about • … and make them curious! • Briefly outline the structure of your presentation • Begin

  27. What do you want the audience to do?

  28. T – T - T

  29. VVV

  30. Visual impact • Physical appearance • Stance • Gestures • Movement • Eye contact • Facial expression

  31. Some Vocal Impact Skills • Tone • Volume • Pitch • Pace • Pause • Emphasis

  32. Image: http://sixminutes.dlugan.com/pause-speech/

  33. Intriguing them verbally • Neither ‘written language’ nor everyday speak • A language that paints a picture • Working with a puzzle / Brainteasers • Questions provide structure

  34. Rhetorical toolbox • List of threes • Contrasts • Analogies • Examples • Anecdotes • Smart repetition ….

  35. « Let me show you a few slides … »

  36. Gettingready to perform • Prepare (also: what form of notes?) • Rehearse! • Carefullyselect and check your outfit • Wake up yourvoice • Check technicaldevices, adjustmicrophone • Look out forfamiliar/friendlyfaces. Greet people • Breathe, Smile, Start

  37. Visualisation increases performance Picture: http://watchfit.com/wp-content/uploads/2013/11/visualisation-ref.-ivcsigns.co_.uk_.jpg

  38. Towards Your 3-Minute presentation

  39. A word about feedback http://pmchat.net/wp-content/uploads/2017/01/aotfm79t2d3x917fmmbw.png

  40. Criteria • Clarity, relevance and impact of your message • Structure • Story telling • Non-verbal communications • Connection, commitment and enthusiasm

  41. See you at 4h30! Source: TED

  42. Where to take it from here?

  43. Day 2

  44. What did you take out of yesterday’s session? Draw it! http://www.kinderspiele-welt.de/basteln-und-werkeln/basteln-farben/fische-basteln.html

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