Go Forward!

2. Go Forward! MarketingCONNECT Overview Presentation

3. What are some of the problems facing our partners? Many of our partners have said that they wish they could better leverage marketing campaigns to deliver more sales leads, but they just don’t seem to have the time or resources to create them?

4. What are some of the problems facing our partners? Partner Challenges: • Need to expand customer reach • Need to identify new prospects and sales opportunities • Limited or no marketing resources • Limited capacity and/or experience in sourcing external marketing services • Low purchasing power means local suppliers may not be most cost-effective • Limited cash flow available to fund upfront campaign expenditure • Claim process for reimbursement • Limited opportunity to provide sales development training to improve closing rates

5. Summary: what is MarketingCONNECT? A NEW way to provide our partners with easy access to a selection of packaged marketing deliverables and services, provided by approved marketing services suppliers, to help our partners expand customer reach and find new sales opportunities. • Available to partners with current approval to our Go Forward! Program, and accrued online Partner Fund budgets • Fully integrated with Partner Fund account • Work directly with our service providers to: • Generate new leads • Deliver compelling marketing campaigns and events • Boost sales and marketing effectiveness with professional training

6. Summary: what is MarketingCONNECT? Partner Benefits: • Specially negotiated partner rates • No more time wasted searching, negotiating & managing local agencies • Effective utilization of available Partner Fund • No upfront expenditure – improves cash flow • No claiming process – reduces administration • No waiting for reimbursement – improves cash flow

7. How does it work in 3 easy steps? 1 We've used our purchasing power to assemble a selection of carefully chosen marketing service providers, many of whom already provide services to Unify, and made them available to our partners to help them expand their customer reach and generate new sales opportunities. MarketingCONNECT provides our partners with easy access, via the web-based Partner Fund portal, to a portfolio of packaged marketing deliverables and services, such as help with generating leads, delivering compelling marketing campaigns, or giving their sales team a boost with some online sales training.   Partners simply select the help they need from the list of services, which is fully integrated with their online Partner Fund account, making it easy to fund these activities directly from their accrued funds and they will be on the fast track to improving the productivity and cost-effectiveness of their sales and marketing activities. 2 3

8. Approved Vendor Program Objective 1: A group of vendors selected by Unify, based on their proven capability to help partners increase sales and/or drive down costs. • Provide easier and more effective use of Partner Fund accruals, thus reducing the amount of expired funds and increasing the number of activities. • Reduce activity units costs, by leveraging pre-negotiated pricing discounts, based on the purchasing power of the global Unify partner community. • Increase the ROI on Partner Fund activities, by providing 100% claim reimbursement. • Eliminate the need for partners to devote time searching for vendors and ramping up the vendors on their business and offerings.

9. Approved Vendor Program Objective 2: Preferred Vendors will invoice Unify directly for the total cost of a service, which is deducted from the partner’s Partner Fund account. • Provide improved partner cash flow (i.e. no up-front, out-of-pocket expenses). • Eliminate paperwork, making it easier to effective utilize accrued Partner Funds.

10. Partner Benefits • Pre-packaged, pre-priced services to help drive new sales opportunities • Specially negotiated partner rates • No more time wasted searching, negotiating & managing local agencies • Effective utilization of available Partner Fund • 100% funding, paid directly to the marketing services supplier • No upfront expenditure – improves cash flow • No claiming process – reduces administration • No waiting for reimbursement – improves cash flow We will be adding more marketing services to the list all the time and will notify you when these are available in your region.

11. MarketingCONNECT Partner Fund Funding to help educate, increase demand, drive sales, reduce costs and enhance profitability. Master Classes A series of classes designed to help partners successfully build their business through marketing. Approved Vendors A varied list of services delivered by vendors selected for their expertise, quality, cost and results. Support Support designed to help partners get the highest return out of their Partner Fund spend as possible. MarketingCONNECT

12. MarketingCONNECT

13. Packages (1) - Quantum

14. Packages (2a) – Value Selling Associates

15. Packages (2b) – Value Selling Associates

16. Packages (3) – BDA

17. Packages (4) - BDA

18. Packages (5) – Provided by our Academy for Professional Training Note: Package Targeted for availability October 2013

19. Thank you for your attention! Lisa Bennett, Indirect ChannelsGlobal Partner Program Phone: +44 1908 817446 E-mail: lisa.bennett@unify.com