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McFarlan’s Grid. Impact of applications in the current industry competitive environment. LOW. HIGH. High Potential Role. Strategic Role. HIGH. Existing IT is less important but future developments are critical to the company’s success.
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McFarlan’s Grid Impact of applications in the current industry competitive environment LOW HIGH High Potential Role Strategic Role HIGH Existing IT is less important but future developments are critical to the company’s success Existing and future IT developments are crucial to company success Impact of applications in the future industry competitive environment Support Role Key Operational Role IT has little relevance to existing or future company success Current IT is important, but future developments in IT are unlikely to improve competitive advantage LOW