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How Marketing Fits Within the Modern IP Law Firm

How legal marketing has entrenched itself in US and European law firms. The past 20 yearsMarketing Coordinator to CMO PR and communicationsBusiness Development. www.globallawmarketing.com. Law firms are becoming more like businessesLegal Services Act in UK GlobalizationFamily firms are movi

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How Marketing Fits Within the Modern IP Law Firm

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    1. How Marketing Fits Within the Modern IP Law Firm Phil Cox - Director Global Law Marketing, LLC

    2. How legal marketing has entrenched itself in US and European law firms The past 20 years Marketing Coordinator to CMO PR and communications Business Development www.globallawmarketing.com

    3. Law firms are becoming more like businesses Legal Services Act in UK Globalization Family firms are moving forward www.globallawmarketing.com How legal marketing has entrenched itself in US and European law firms

    4. Marketing Departments Within Latin American IP Firms Not very established PR and communications work Little/no strategy from the marketing department Small amounts of decision making power www.globallawmarketing.com

    5. Marketing Department Structures How are you marketing your firm? Marketing communications Business development www.globallawmarketing.com

    6. Marketing Department Structures Outsourcing vs. In-house Strategy/Planning Operations Training Sales force www.globallawmarketing.com

    7. How should IP firms market themselves compared to corporate practices? More clients International clients Technical expertise and knowledge www.globallawmarketing.com

    8. Budget How much is a reasonable amount to spend on marketing? 2% to 5% of revenue IP firms have more clients Latin America based firms need to travel further www.globallawmarketing.com

    9. An Analysis of What Marketing Tools Work Best – Communications tools Advertising Newsletters Website Media Relations & ‘The Press’ Surveys/Rankings Social Media – LinkedIn, Facebook www.globallawmarketing.com

    10. An Analysis of What Marketing Tools Work Best – Business Development Client Meetings Networking at Associations/Conferences Speaking opportunities at conferences Client Feedback Programs Webinars www.globallawmarketing.com

    11. Pay per Meeting Roundtables Reprints Awards Ceremonies www.globallawmarketing.com An Analysis of What Marketing Tools Work Best – Business Development

    12. Conclusions Marketing within law firms is here to stay Marketing is about strategy and organization Find outside help if you don’t have it in-house You’re building trust so primarily use business development tools Make marketing into a ‘system’ Review and improve every year www.globallawmarketing.com

    13. Questions? Phil Cox phil@globallawmarketing.com +1 347 645 4593 www.globallawmarketing.com

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