1 / 18

Marketing Plan

Marketing Plan. ---Will . Products or Service.

monifa
Download Presentation

Marketing Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Plan ---Will

  2. Products or Service Face to the young children, the target marketing should be children or their parents. Maybe this kind of product will more fits to girls. I will product some toys for children. Like the little doll also with some clothes and some toy jewelries. The dolls just is the character in the movie and cloth and jewelries just are same in the movie.

  3. Consumer profile Demographic Psychographic Geographic

  4. Demographic Our products more fits to the child or girls but the consumers is not only the children. We need sale the products to: pre-consumers. allowance consumers. family formations. -Back

  5. Psychographic Almost children be attracted by cartoon movies. Live in a fairy tale word usually be their dream. So our product sale to: Children who interested in the <Tangled> Parents who have children Any people who have a childlike innocence -Back

  6. Geographic Toy is not the necessary thing for the life so it will be come a kind of produce who have middle in come. For shop, they want to make the product sell easily. So we make product be sale in: Urban supermarket or mall Cinema Disneyland or park with fairy tale theme

  7. Marketing Mix Product mix Price mix Promotion mix Place mix

  8. Product mix Back Character dolls (Princess, The thief, witch, king, queen) Jewelries and cloth for the character dolls. Toy house, just like the palace or tower. We can product all things in the movie in a small size.

  9. Price mix Back The price of the toys should be accepted by almost parents who get normal jobs. One character doll should be around 50 yuan. We also can make some doll in small size. And make it in a lower price. To make it can be accept by child’s pocket money.

  10. Promotion mix The promotion mix of our products is very important because the cartoon movie is not attract parents too much. We need give them a chance to make them know their child like this cartoon and want the toy of the cartoon. Promotion of the child, it’s easy and it is not important as promotion of parents. Because the movie will be a very good attraction to children when they know there are toy of move they will ask.

  11. Promotion way Back Posters in supermarket and mall Advertisement on TV Make some agreement with some snacks companies to make the cartoon picture on the package of snacks. The other way movie have be a kind of promotion of the products.

  12. Place mix Place to sell and product need will be very important. First is the product factory need stay a place where can transfer thing easily and do not have very higher price of land. Sell place, is need to be in urban where live people with middle or higher income. We can put product in the supermarkets, toy mall and also can put it in cinema to sell.

  13. Marketing way total view Product toys of the character in the movie and the boat or house in the movie. In order to sell to children or their parents. Sell place should be a urban the and put toys in the supermarket or mall but also can be sell in cinema. When move be knew by almost people it should be a good time to sell things.

  14. Children’s dream is very easy. The life the want to get just is no any sadness. Just like princess can live with her prince. Cinderella can wear her crystal shoes. So our product need trying to make more people feel life is easy or holpful.

More Related